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12 questions
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- Multiple ChoicePlease save your changes before editing any questions.
Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.
Price
Packaging
Promotion
Product
- Multiple ChoicePlease save your changes before editing any questions.
It shows and defines the hierarchy of the different positions in the organization.
Roles and Responsibilities
Form of Business Organization
Organizational Structure
Salary Requirements
- Multiple ChoicePlease save your changes before editing any questions.
It details how the proposed business will sell its product to the target consumer.
Marketing Plan
Financial Plan
Organizational Plan
Introduction
- Multiple ChoicePlease save your changes before editing any questions.
Refers to the staff and salespeople who work for your business, including yourself.
Positioning
Promotion
Place
People
- Multiple ChoicePlease save your changes before editing any questions.
A set of recognized marketing tactics, which you can use in any combination to satisfy customers in your target market.
Marketing Strategy
Executive Summary
7P's of Marketing Mix
Marketing Plan
- Multiple ChoicePlease save your changes before editing any questions.
This refers to where your products and services are seen, made, sold or distributed
Promotion
Place
Positioning
People
- Multiple ChoicePlease save your changes before editing any questions.
It may come in the form of a sole proprietorship, a partnership, or a corporation.
Roles and Responsibility
Form of the Business
Organizational Structure
Liability of the Owner
- Multiple ChoicePlease save your changes before editing any questions.
Refers to how people think and talk about you when you're not present.
Positioning
Promotion
People
Place
- Multiple ChoicePlease save your changes before editing any questions.
Which of the following factors does not affect the selection of the business form?
Nature of the Business
Liability of the Owner
Capital Requirement
Marketing Strategy
- Multiple ChoicePlease save your changes before editing any questions.
It refers to methods you can use to let potential customer know about your products and services.
Promotion
Packaging
Positioning
Price
- Multiple ChoicePlease save your changes before editing any questions.
It must be clearly defined in order to avoid misunderstanding and overlapping of functions.
Liability of the owner
Organizational Structure
Roles and Responsibilities
Form of the Business Organization
- Multiple ChoicePlease save your changes before editing any questions.
Refers to the way your product or service appears from the outside.
Place
Packaging
Price
Promotion