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- 1. Multiple Choice
Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.
Price
Packaging
Promotion
Product
- 2. Multiple Choice
It shows and defines the hierarchy of the different positions in the organization.
Roles and Responsibilities
Form of Business Organization
Organizational Structure
Salary Requirements
- 3. Multiple Choice
It details how the proposed business will sell its product to the target consumer.
Marketing Plan
Financial Plan
Organizational Plan
Introduction
- 4. Multiple Choice
Refers to the staff and salespeople who work for your business, including yourself.
Positioning
Promotion
Place
People
- 5. Multiple Choice
A set of recognized marketing tactics, which you can use in any combination to satisfy customers in your target market.
Marketing Strategy
Executive Summary
7P's of Marketing Mix
Marketing Plan
- 6. Multiple Choice
This refers to where your products and services are seen, made, sold or distributed
Promotion
Place
Positioning
People
- 7. Multiple Choice
It may come in the form of a sole proprietorship, a partnership, or a corporation.
Roles and Responsibility
Form of the Business
Organizational Structure
Liability of the Owner
- 8. Multiple Choice
Refers to how people think and talk about you when you're not present.
Positioning
Promotion
People
Place
- 9. Multiple Choice
Which of the following factors does not affect the selection of the business form?
Nature of the Business
Liability of the Owner
Capital Requirement
Marketing Strategy
- 10. Multiple Choice
It refers to methods you can use to let potential customer know about your products and services.
Promotion
Packaging
Positioning
Price
- 11. Multiple Choice
It must be clearly defined in order to avoid misunderstanding and overlapping of functions.
Liability of the owner
Organizational Structure
Roles and Responsibilities
Form of the Business Organization
- 12. Multiple Choice
Refers to the way your product or service appears from the outside.
Place
Packaging
Price
Promotion
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