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KLN Ecom 2

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  • 1. Multiple Choice
    1 minute
    1 pt

    A firm's ________ describes how a firm will produce a superior return on invested capital.

    value proposition

    revenue model

    market strategy

    competitive advantage

  • 2. Multiple Choice
    1 minute
    1 pt

    Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:

    angel investors

    crowdfunders

    incubators

    venture capital investors

  • 3. Multiple Choice
    1 minute
    1 pt

    Which of the following is not a variation of the e-tailer business model?

    bricks-and-clicks

    virtual merchant

    market creator

    manufacturer-direct

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