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- 1. Multiple Choice
What is the meaning of the concept of competition
The extent of competition
The individual competitors
Both are correct
both are incorrect
- 2. Multiple Choice
The competition as a whole is analyzed in
the industry analysis
the competitors analysis
the customer analysis
All answers are incorrect
- 3. Multiple Choice
Social-cultural factors are:
the size of the population in an area
the age distribution of the population
the number and size of the households
All answers are incorrect
- 4. Multiple Choice
The goal of the industry analysis is to obtain an impression of future opportunities and threats from the perspective of the industry.
True
False
- 5. Multiple Choice
The information from an industry analysis regarding the attractiveness of a market is important in determining
the main goal of marketing campaign
the appropriate investment level of the organization in all the levels
the appropriate investment level of the organization in that specific market
None of them
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