5 questions
Below the line promotion involves what activities?
Television, radio, cinema, national and local press, magazines, outdoor advertising
and leaflets/flyers
Sales promotions, competitions, sponsorship, press releases, money-off coupons and point
of sale promotion.
The three approaches to setting advertising schedules are:
Flexible, seasonal, and continuous.
Spontaneous, continuous, and intermittent.
Continuous, flighting and pulse.
Sporadic, intermittent, and infrequent.
Advantage of using the Internet as an advertising medium:
It is similar to print advertising since it offers a visual.
There is no need to segment markets.
Messages are automatically translated
There are no real costs
If you ordered a TV commercial to run that reached 500,000 for a cost of 1,000 euros, what is
CPM(Cost per thousand impressions)?
5 Euros
4 Euros
3 Euros
2 Euros
Why do businesses need to advertise?
To keep loyal customers.
To take customers from competitors by tempting them to try a new product or service.
Both options