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Events.Chapter 13. Promotion and Public Relations.

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  • 1. Multiple Choice
    1 minute
    1 pt

    Below the line promotion involves what activities?

    Television, radio, cinema, national and local press, magazines, outdoor advertising

    and leaflets/flyers

    Sales promotions, competitions, sponsorship, press releases, money-off coupons and point

    of sale promotion.

  • 2. Multiple Choice
    30 seconds
    1 pt

    The three approaches to setting advertising schedules are:

    Flexible, seasonal, and continuous.

    Spontaneous, continuous, and intermittent.

    Continuous, flighting and pulse.

    Sporadic, intermittent, and infrequent.

  • 3. Multiple Choice
    30 seconds
    1 pt

    Advantage of using the Internet as an advertising medium:

    It is similar to print advertising since it offers a visual.

    There is no need to segment markets.

    Messages are automatically translated

    There are no real costs

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