What is a product?
Which of these statements describes Time utility?
What is the term that refers to a product's identity, as represented by its name and/or mark?
What is the difference between a customer and a consumer?
Which of these products are goods?
What is the main factor to consider when classifying products?
Which of these market segments include both psychographic and behavioral factors?
What is economic utility?
What is the term for the path that the product follows from the producer to the customer?
At what stage of the product life cycle do sales start to grow at a slower pace, or even level off?
The "4 Ps" (product, pricing, place, promotion) make up which of these items?
What is the main reason why generic products can be sold at a reduced price?
What is the term for unprocessed natural resources that are refined into end products?
At what stage in the product life cycle would it be most likely to make a decision about deleting the product?
Nutrition data is included on the packaging of a food product. What type of economic utility is shown in this example?
Why do you think a business would set the price of their product above the competition?
For which pricing method is it crucial to perform a breakeven analysis?
Which of these items is typical of business buying behavior?
The consumer (B2C) market includes people who buy products to:
Which of these statements about publicity is NOT TRUE?
Which promotional method involves direct communication between the sales person and the customer?
What is the term for a document that lays out the details for how to focus marketing efforts on meeting the customers' needs and wants?
Which of these terms refers to the group of all the product lines offered for sale by a company?
It's important for all elements of the marketing mix to work together. In good marketing strategy, what's at the center of all the efforts?
What is a sales promotion?
What is the term for any form of communication that a business uses to inform, persuade, or remind potential customers about their products?
Which of these statements defines the philosophy of marketing?
What is distribution?
Agents, wholesalers, and retailers are examples of _______
What does the term physical distribution refer to?