20 questions
Companies rely on promotion to inform people about their products and services ( T/F )
True
False
To reach its promotional goals, an organization develops an effective ______
Institutional promotion
Push policy
Advertising
Promotional mix
What are some of the five basic categories in the promotion mix?
Personal selling, Advertising, Direct Marketing, Promotion, Tie-ins
Advertising, Product Promotion, Public Relations, Sales Promotion, marketing
Personal Selling, Direct Marketing, Sales Promotion, Public Relations, Advertising
News release is a non personal promotion
True
False
Stores that accept coupons send them to the vendors headquarters or to a clearinghouse to be sorted and passed along to redemption centers
False
True
Why do businesses use sales promotion?
Because they can
Because it increase sales, inform potential customers about new products, and create a positive business or corporate image
Neither
It explains the major features and benefits of the product or service, identify where it us sold advertise sales answer customer questions, and introduce new offerings
A _____ _______ is an announcement that is sent to the appropriate media outlets.
news release
advertisement
marketing
What is the purpose of promotional tie ins?
They produce beneficial results.
They use is as an award to give to dealers and employees who successfully meet or exceed a sales quota.
convinces people to select their products instead of the competitors.
none of the above
Loyalty marketing programs, also called frequent buyer programs, reward customers for patronizing a company ( T/F )
False
True
Coupons are low-cost items given to consumers at a discount or for free ( T/F )
True
False
What is the difference between product and Institutional promotion?
Both product and institutional promotion convinces people to select their products instead of the competitors
Product convinces people to select their products instead of the competitors
Institutional promotion presents a favorable image for the company to help sell
Both right and wrong kind of publicity can create and maintain a company's positive image ( T/F )
False
True
What is the fundamental concept behind premium marketing?
It covers all of the cost
With more money its helps promote business
people will be more motivated to buy a product when they are offered an added value gift in exchange
Sponsors often negotiate the right to use logos and names on retail products ( T/F )
True
False
Have online versions of loyalty marketing programs become popular also?
Yes
No
Its about the same
If the customers is not satisfied with a brand or retailers that they buy, that is called customer loyalty.
True
False
News release should always include the name, address, and phone number of the contact person sending out the release.
False
True
How many categories are there in promotional mix?
4
6
5
2
Personal selling sends a promotional message to a specific group of customers
False ( Its direct marketing )
True ( personal selling )
The strategies in ____ are designed to complement one another
relations
business
mix
none