12th

grade

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Chapter 17 Promotional Concepts and Strategies

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20 questions

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  • 1. Multiple Choice
    30 seconds
    1 pt
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    Companies rely on promotion to inform people about their products and services ( T/F )

    True

    False

  • 2. Multiple Choice
    30 seconds
    1 pt
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    To reach its promotional goals, an organization develops an effective ______

    Institutional promotion

    Push policy

    Advertising

    Promotional mix

  • 3. Multiple Choice
    30 seconds
    1 pt

    What are some of the five basic categories in the promotion mix?

    Personal selling, Advertising, Direct Marketing, Promotion, Tie-ins

    Advertising, Product Promotion, Public Relations, Sales Promotion, marketing

    Personal Selling, Direct Marketing, Sales Promotion, Public Relations, Advertising

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