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- 1. Multiple ChoiceHow to get the product from the manufacturer to the customer.Channel ManagementMarket Planning
- 2. Multiple ChoiceUsing market research to make important business decisions.Product/Service ManagementMarketing Information Management
- 3. Multiple ChoiceDeciding how much money to charge for a product or service.PricingSelling
- 4. Multiple ChoiceObtaining, Maintaining, and Improving a product to make it more competitive in the market.Product/Service ManagementMarket Planning
- 5. Multiple ChoiceTo inform, persuade or remind customers about your product or service.PromotionSelling
- 6. Multiple Choice
Providing individual customers with the goods and services they want.
Channel Management
Selling
- 7. Multiple ChoiceThere are how many core functions of marketing?5678
- 8. Multiple ChoiceWhat function of marketing is described?
"A retail store employee puts a pair of shoes on a customer and asks how they feel."pricingsellingpromotionmarket planning - 9. Multiple ChoiceWhat function of marketing is described?
"A television commercial stresses the benefits of buying a new protein bar."sellingpromotionmarket planningchannel management - 10. Multiple ChoiceA retailer decides to mark down all swimsuits in August.Product ManagementSellingDistributionPricing
- 11. Multiple ChoiceA retail employee puts a pair of shoes on a customer and asks how they feel.Marketing Information ManagementSellingPromotionProduct Management
- 12. Multiple ChoiceA team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.Marketing Information ManagementProduct ManagementSellingPromotion
- 13. Multiple ChoiceApple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.SellingProduct ManagementMarketing Information ManagementPromotion
- 14. Multiple ChoiceA television commercial stresses the benefits of buying a new protein bar.Marketing Information ManagementSellingPromotionProduct Management
- 15. Multiple ChoiceA customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.DistributionProduct ManagementMarket PlanningMarketing Information Management
- 16. Multiple Choice
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
Market Planning
Product Management
Marketing Information Management
Distribution
- 17. Multiple ChoiceA manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.DistributionMarket PlanningSellingProduct Management
- 18. Multiple Choice
The Arizona Cardinals have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.
Promotion
Marketing Information Management
Product Management
Selling
- 19. Multiple ChoiceA cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.SellingPricingPromotionProduct Management
- 20. Multiple ChoiceThere is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.Market PlanningMarketing Information ManagementSellingPricing
- 21. Multiple ChoiceFord changed the body style of the Mustang to give it a more retro look and a sleeker overall design. This is an example of the _________ function.Product and Service ManagementMarketing-Information ManagmentFinanceSelling
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