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- 1. Multiple Choice
1. Using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet
- 2. Multiple Choice
2. To collect data using Google Analytics, which steps must be completed?
Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app
- 3. Multiple Choice
3. The Analytics tracking code can collect which of the following?
Language the browser is set to
Type of browser
User’s favourite website
Device and operating system
- 4. Multiple Choice
4. When will Google Analytics end a session by default?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
- 5. Multiple Choice
5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
True
False
- 6. Multiple Choice
6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
- 7. Multiple Choice
7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
User
Property
View
Product
- 8. Multiple Choice
8. To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code
- 9. Multiple Choice
9. To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
- 10. Multiple Choice
10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website
- 11. Multiple Choice
11. When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data
- 12. Multiple Choice
12. A deleted view can be recovered by account administrators within how many days?
35
65
95
125
- 13. Multiple Choice
13. What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above
- 14. Multiple Choice
14. Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
- 15. Multiple Choice
15. In which order does Google Analytics filter data?
Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order
- 16. Multiple Choice
16. When a filter is applied to a view, what data is affected?
Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view
- 17. Multiple Choice
17. What feature would be used to compare two date ranges in a report?
Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector
- 18. Multiple Choice
18. What does the “Users” metric measure?
The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website
- 19. Multiple Choice
19. What is the “Bounce Rate” in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions
- 20. Multiple Choice
20. What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.
- 21. Multiple Choice
21. What is a “metric” in Google Analytics?
A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.
- 22. Multiple Choice
22. What is a “secondary dimension” in Google Analytics?
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
- 23. Multiple Choice
23. Which Google Analytics visualization compares report data to the website average?
Pivot view
Comparison view
Performance view
Percentage view
- 24. Multiple Choice
24. How can the amount of data in a sampled Google Analytics report be increased?
Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
- 25. Multiple Choice
25. When selecting “Share Template Link” in the dashboard, what will be shared?
Dashboard only
Data only
Dashboard and data
Neither dashboard nor data
- 26. Multiple Choice
26. When a dashboard is shared, users can edit the dashboard configuration.
True
False
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