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Chapter 4:Developing an Effective Business Model (L6)

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  • 1. Multiple Choice
    45 seconds
    1 pt

    1) A ________ is a firm's plan or recipe for how it creates, delivers, and captures value for its stakeholders.

    A) commercialization plan

    B) business model

    C) business plan

    D) launch plan

    E) tactical model

  • 2. Multiple Choice
    45 seconds
    1 pt

    2) The two general categories of business models are ________ and ________.

    A) normal; unique

    B) standard; disruptive

    C) ordinary; revolutionary

    D) customary; unique

    E) ordinary; disruptive

  • 3. Multiple Choice
    45 seconds
    1 pt

    3) ________ business models depict existing plans or recipes firms can use to determine how they will create, deliver, and capture value for their stakeholders.

    A) Revolutionary

    B) Normal

    C) Customary

    D) Disruptive

    E) Standard

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