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15 questions
What does UX stand for?
User Experience
User Expression
User Interface
User Exchange
What is Usability?
Usability is concerned with the appearance of your site or product
Usability is concerned with how many people can use your site at a time
Usability is concerned with the ease of use with which a user can interact with your site
Usability is concerned with the length of time it takes for a web page to load
How many websites fail at UX?
97%
25%
56%
12%
How many testers do you need to solve 85% of problems?
100
25
5
Unknown number
What’s the difference between UX and UI?
UX is concerned with the user, UI Design is not
There is no difference; they are just different ways of expressing the same thing
UX is focused on optimization of a product for effective and enjoyable use; UI design is concerned with the look and feel, the presentation and interactivity of a product
UX design is largely graphics based with a focus on presentation and interface icons, while UI design is primarily research based, in order to optimize the experience of the user
A UX designer is most likely to say:
"Let’s test it "
“Let’s go straight to implementation”
“Better to have one person’s opinion than many”
“Research doesn’t help with that”
“Design” means:
How something is used/its function
Color and patterns, shapes and lines
What something looks like
All of them
A UX design process is implemented:
Before, during and after a project and the repeated as many times as necessary
Only at the beginning of a project, when coming up with the initial plan
When graphics or photographs are required
When wireframes are needed
What is “Starbucks testing?”
A test to evaluate the catchiness of your brand name
A test to evaluate how innovative your brand is
A test whereby you ask a few colleagues for some feedback and offer them coffee
A test to evaluate the customer service of your product
A user flow is:
The physical movements a user makes to navigate through a website: i.e, clicking a mouse, scrolling a sidebar
The amount of time a user spends on a page
A steady stream of customers moving through a site
The user’s journey through a site when trying to complete a task
Which is most important to a UX Designer?
Pleasing their client/boss
Pleasing the team
Pleasing the product user
Pleasing the stakeholders of the strategy that was originally set out in the kick off meeting
What is a user persona?
A description of a single user’s behavior and personality
A fictional or prototypical individual used to represent the demographics, goals, values and pain points of a large proportion of a product’s user group
The behaviors, characteristics and goals which the UX designer hopes from a group of users
A collection of behaviors, characteristics and goals which belong to an actual group of users
What’s the role of Information Architecture?
To ensure the “buy now’ button is on every page of a website
To funnel all users into the desired channel of the platform/business
To organize all of your information within a physical space
To organize, structure and identify content in a website or other digital environment
Who’s suited to a career in UX Design
People who are curious about human behavior
People who are good at science
People who are kind to animals
People who are good at drawing
What is “A/B testing?”
Conducting a test to understand the responses of two users, user A and user B
Conducting a test to rate the success of two types of design, design A and design B
Conducting a test to establish the responses of two types of groups, group A and group B
A test to easily identify the best route from A to B
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