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- 1. Multiple Choice
Which strategy should Giorgio use to increase the number of relevant clicks from his Search network campaign?
Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Increase bids for ads with the lowest average position and clickthrough rate (CTR)
Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
- 2. Multiple Choice
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her text ad?
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
A call-to-action like “Visit our gym now”
Add a promotion like “20% off fitness classes”
Add a call-to-action like “Sign up for a free trial”
- 3. Multiple Choice
Julian wants to reach potential customers based on the type of device theyʼre using, but he doesnʼt know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
Create multiple ad groups that target different devices, and monitor the results
Set up an experiment to test which device he should target
Create multiple campaigns that target different devices, and monitor the results
Segment his campaign statistics table by device
- 4. Multiple Choice
When reviewing your clientʼs Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
Maximize clicks
Enhance cost-per-click (CPC)
Target return on ad spend (ROAS)
Target search page location
- 5. Multiple Choice
When choosing a cost-per-click (max.CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount thatʼs:
based on how much your product is worth
50% of how much your product is worth
the same amount as the profit generated by your product
the same amount as the revenue generated by your product
- 6. Multiple Choice
Which client would you advise to use radius targeting?
Luis, whose e-commerce business delivers nationwide
Denise, whose service can reach customers within 30 miles
Christopher, who wants to promote his new product in select cities
Mabel, who wants to exclude her ads from certain cities
- 7. Multiple Choice
Higher Quality score typically results in:
higher costs and lower ad positions
lower costs and better ad positions
less overall impressions
faster delivery of daily budget
- 8. Multiple Choice
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and donʼt live in France. What would be an effective way to target this clientʼs customers?
Create a campaign with ads and keywords written in French
Create a campaign targeting Paris and languages other than French
Create a campaign targeting French and regions other than Paris
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
- 9. Multiple Choice
Whatʼs the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
Replace the existing landing page with the new one and compare this month’s data to last month’s
Run a Campaign Experiment on the existing campaign that switches between both landing pages
Create another ad group for the new landing page and compare the two ad groups
Create another campaign for the new landing page and compare the two campaigns
- 10. Multiple Choice
When people search for your clientʼs watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, youʼll want to use:
Exact match keywords
Phrase match keywords
Broad match keywords
Negative match keywords
- 11. Multiple Choice
Which client would you advise to advertise on the Google Search Network?
Jim, who wants to reach people on social networks interested in poetry
Suzy, who wants to reach people browsing travel websites about China
Bill, who wants to reach people looking for plumbing services
Carol, who wants to reach people watching YouTube videos
- 12. Multiple Choice
Belindaʼs boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
“Search Network only - standard”
“Display Network only - All features"
Shopping
“Search Network only - All features”
- 13. Multiple Choice
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
create a different ad for each keyword
create multiple ads for each keyword
only create one ad that’s relevant to all keywords
create ads that are relevant to all keywords
- 14. Multiple Choice
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
CPC bids are effectively converted to CPM bids
CPM bids are effectively converted to CPC bids
Ads using CPC bids are not allowed to compete on the Display Network
CPC and CPM bids only compete against bids of the same type
- 15. Multiple Choice
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
Add search terms that are not leading to many clicks as negative keywords
Add sitelinks to your ads to make them even more prominent
Make sure all of these search terms are included as keywords, regardless of relevance
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
- 16. Multiple Choice
Cliff just started working with a client who has a very disorganized AdWords account. Whatʼs an effective way for him to begin restructuring his clientʼs account?
Create multiple campaigns, each with a set of related keywords
Create campaigns based on the structure of his client’s website
Create one campaign with a broad selection of keywords
Create one campaign for all the products his client offers
- 17. Multiple Choice
Your clientʼs campaign is consistently meeting its average daily budget. What should you do to maximize your clientʼs budget throughout all hours of the day?
Increase the maximum cost-per-click (CPC) bid
Change the ad delivery method from “Accelerated” to “Standard”
Lower the daily budget amount
Pause the campaign to stop showing ads and accruing costs
- 18. Multiple Choice
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
A page with information on instrument rentals and a contact form
His homepage, with links to instrument sales, rentals, and music lessons
A page with information on music lessons and a contact form
A page with a wide selection of instruments for sale
- 19. Multiple Choice
When building a keyword list for a Display Network campaign, you should do which of the following:
Use Display Campaign Optimizer to identify new keywords
Only include exact match keywords
Only use Keyword Planner to identify new keywords
Include keywords that are related to the websites your customers visit
- 20. Multiple Choice
Whatʼs a benefit of having multiple ads in an ad group?
AdWords will automatically match each ad to the keywords it’s most relevant to
Ads are only eligible to show ad extensions if there are more than one ad in that group
Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
- 21. Multiple Choice
You can use audience targeting to show your ads to:
specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
specific groups of people, based on their location
- 22. Multiple Choice
Every time your ad is eligible to show, AdWords calculates itʼs Ad Rank quality your bid amount, components of Quality Score, and:
the daily budget you’ve set
your historical conversion rate
the expected impact of extensions and other ad formats
the search ranking of your website
- 23. Multiple Choice
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding Keyword bids?
The profit derived from a paid click
The bids of the next closest advertiser
The average profit per conversion
The Quality Score of the keyword
- 24. Multiple Choice
Whatʼs a reason to use the “Search Network with Display Select” campaign type?
Your ads only show on the first page search results
You can pick the exact websites where you want your ad to show
You can use one budget to advertise on the Search Network and Display Network
Your video ads can run on the Search Network
- 25. Multiple Choice
Which of the following items is not a component of Quality Score?
Landing page experience
Maximum cost-per-click (max. CPC) bid
Ad relevance
Expected clickthrough rate (CTR)
- 26. Multiple Choice
An e-commerce client wants her campaign to be more profitable. After calculating this clientʼs total profits from AdWords, what can you do to start maximizing results for profit?
Test different cost-per-click (CPC) bids
Test only one version of your ad text
Lower the cost-per-click (CPC) bids and increase the budget
Delete keywords that are generating the most clicks
- 27. Multiple Choice
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
Use a location bid adjustment to increase bids for customers in Tokyo
Create a separate ad group to target ads and bids for Tokyo
Use the user location view to understand if people who click your ads are located in Tokyo
Refine where your ads show by adding the keyword “Tokyo”
- 28. Multiple Choice
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
Google Ads only shows an ad for keywords with proper spelling and plural forms
Your keyword list would be disapproved based on Google’s advertising policies
Google Ads can automatically include these variations for you
Broad match includes the exact words and phrases a user searches for
- 29. Multiple Choice
Negative keywords can help advertisers refine the targeting of their ads by:
reducing their campaign’s daily budget recommendations
raising the average position of their ads
increasing the number of relevant Display Network placements
reducing the number of irrelevant clicks
- 30. Multiple Choice
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
create additional AdWords accounts for low-performing keywords
create duplicate ad groups with identical keywords and different ad variations
compare campaign performance to that of individual competitors
determine if campaigns are meeting overall marketing and conversion goals
- 31. Multiple Choice
Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
show ads when someone searches for dance classes
match his ad text to what people are searching
pick the most popular keywords for his campaign
show ads on dance websites and YouTube videos
- 32. Multiple Choice
Which is a benefit of advertising online?
Reach people who are likely interested in what you’re advertising
Automatically collect information about potential customers
Increase your position in organic search results
Make money by showing ads on your website
- 33. Multiple Choice
Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
Keywords
Placements
Website
Ad text
- 34. Multiple Choice
Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)
- 35. Multiple Choice
Anne-Marieʼs business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
Number of clicks on her ads and costs to produce her purses
How many times her ads have been viewed and clicked on
Number of clicks on her ads and revenue they generated
Costs to produce her purses and revenue generated from her ads
- 36. Multiple Choice
Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
measures trends relating to the search terms people have used before seeing your ad
focuses on getting customers to complete an online purchase
shows you which ads lead to customer actions that have value for your business
automatically gives you personal details about the people who convert
- 37. Multiple Choice
Whatʼs one of the main benefits of using ad extensions?
Extensions increase your reach by showing your ad on more advertising networks
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Extensions provide additional information to make your ads more relevant to customers
Extensions are automated so you don’t have to create your ads
- 38. Multiple Choice
Why should you link your clientʼs AdWords account to Googleʼs webmaster Tools?
see how your ads performed when triggered by actual searches
see if people reached your clients' website via ads or organic search results
see how often your ads rank higher in search results than those of other advertisers participating in the same auction
see which campaign have the biggest changes in clicks, costs & conversions
- 39. Multiple Choice
You would choose to advertise on the Google Display Network if you wanted to:
show ads to people on non-Google search sites
show ads on Google Maps
show ads on websites related to your business
show ads on Google Shopping
- 40. Multiple Choice
Your client wants to improve her ad position. What would you recommend?
Improve the ad quality and increase bid amount
Add more keywords and increase daily budget
Improve Quality Score and decrease bid amount
Make the ad headline longer and more descriptive
- 41. Multiple Choice
You sell video games and want people who play mobile gaming apps to know about your store. Whatʼs one benefit of promoting your products with a mobile apps campaign on the Display Network?
It lets people who see your ad get directions to your store on Google Maps
It allows you to show your ad on app categories that you choose
It encourages people using mobile devices to install your app
It directs people to your online store to purchase your products
- 42. Multiple Choice
Tom wants to promote his windshield repair companyʼs emergency service by reaching people right when theyʼre searching for help. Which campaign type is a good fit?
“Search Network with Display Select”
“Shopping”
“Search Network only”
“Display Network only”
- 43. Multiple Choice
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
Repeat the keyword as many times as possible in the ad text.
Delete the keyword and add the keyword to the campaign again
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Increase the daily budget for the campaign in which the keyword is located
- 44. Multiple Choice
In order to appeal to customers on mobile devices, itʼs important to:
Send users to a video-based landing page
Send users to a mobile-friendly landing page
Avoid using ad extensions
include your phone number as your display URL
- 45. Multiple Choice
Laura runs an online store with a large inventory of childrenʼs toys and games. Which ad format would you use for Lauraʼs campaign to reach people interested in purchasing childrenʼs games?
sitelink extensions
image ads
shopping ads
app promotion apps
- 46. Multiple Choice
An advertiser should group their campaigns by:
type of product or service
number of keywords
maximum cost-per-click (CPC) bids
number of ad groups per campaign
- 47. Multiple Choice
Data shows that the audience for a clientʼs running shoe store is women ages 35 to 50. How can you optimize this clientʼs Display Network campaign based on your research?
Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
Add demographic and age targeting to show ads to people in this audience
Set up a remarketing list to show ads to women who have previously visited your client’s website
- 48. Multiple Choice
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help her accomplish her goal?
Google’s Search Network will help her target people who are more likely to download her app
She can use keywords like “mobile app” to target people who are more likely to download her app
Google’s Display Network includes many mobile apps where she could show her ad
She can use mobile app extensions to reach users in apps
- 49. Multiple Choice
A client that owns a fine dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this clientʼs campaign to help achieve their goal?
Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
Add call extensions to the client’s ads and monitor performance with the top vs. other segment
Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
- 50. Multiple Choice
Your client wants to show ads to people whoʼve visited her website before. Which AdWords feature would you recommend she use?
Dynamic Search Ads
E-commerce tracking
Remarketing
Conversion tracking
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