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- 1. Multiple Choice
Within how many days can a deleted view be restored?
25
5
35
15
- 2. Multiple Choice
What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Analyze users by single or multi-session conditions
Compare behavior metrics for groups of users like Converters vs non Converters
- 3. Multiple Choice
What report provides data on how specific sections of a website performed?
Location report
Frequency and Recency report
Content Drilldown report
Top Events report
- 4. Multiple Choice
What criteria could not be used to create a Dynamic Remarketing audience?
Users who returned an item they purchased
Users who viewed a homepage
Users who viewed a search result page on a website
Users who viewed product-detail pages
- 5. Multiple Choice
What report shows a visual representation of user interactions on a website?
Behavior Flow report
Landing Pages report
Content Drilldown report
Treemaps report
- 6. Multiple Choice
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
False
- 7. Multiple Choice
When linking a Google Ads account to Google Analytics, what is not possible?
Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
- 8. Multiple Choice
What asset is used to build a remarketing list?
Custom Dimension
Custom Segment
Custom Report
Custom Metric
- 9. Multiple Choice
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/ordercomplete.php
/ordercomplete/index.html
/ordercomplete/thank_you.html
/order/complete.php
- 10. Multiple Choice
What does assigning a value to a Google Analytics Goal enable?
Track actual revenue from conversions
Track real-time business revenue
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
- 11. Multiple Choice
When does a default Analytics session expire?
When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
At noon every day
When a user opens a new browser window
- 12. Multiple Choice
What report indicates the last page users viewed before leaving a website?
Landing Pages report
All Pages report
Exit Pages report
Pages report
- 13. Multiple Choice
Google Analytics cannot collect data from which systems by default?
Offline inventory database
Websites
Online point-of-sale systems
Mobile devices
- 14. Multiple Choice
What would prevent data from appearing in a Custom Report?
Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn't shared with users in the same view
Too many dimensions in a Custom Report
- 15. Multiple Choice
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just after the opening <head> tag
Just before the closing ,/body> tag
Just after the opening <body>tag
Just before the closing </head> tag
- 16. Multiple Choice
Segments will not allow you to do what?
Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data
- 17. Multiple Choice
To recognize users across different devices, what is required for User ID?
A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above
- 18. Multiple Choice
What channel is not included in the default Channels report?
Direct
Display
Organic Search
Device
- 19. Multiple Choice
What is not a filter setting for data in views?
Modify
Include
Restore
Exclude
- 20. Multiple Choice
What feature can join offline business systems data with online data collected by Google Analytics?
Data import
Goal tracking
User ID
Google Ads Linking
- 21. Multiple Choice
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Goals reports
Acquisition reports
Multi-Channel Funnel reports
Ecommerce reports
- 22. Multiple Choice
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Paid and organic search
Website referrals
Social network
Television commercials
- 23. Multiple Choice
What type of Custom Report shows a static sortable table with rows of data?
Flat Table
Explorer
Map Overlay
Pivot Table
- 24. Multiple Choice
What feature is required to track customer search terms on a website?
Enhanced E-commerce
Site Search
Data Import
Search filters
- 25. Multiple Choice
What is a “metric” in Google Analytics?
The numbers in a data set often paired with dimensions
The dates in a date range
A segment of data separated out in a report for comparison
A dimension that can help analyze site performance
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