MKT1014_Chapter 6
8 months ago
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10 QuestionsShow answers
  • Question 1
    20 seconds
    Q.

    Business buyers usually face more complex buying decisions than do consumer buyers

    answer choices

    TRUE

    FALSE

  • Question 2
    30 seconds
    Q.

    The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________.

    answer choices

    situational analysis

    business buying process

    business diversification

    business process automation

  • Question 3
    30 seconds
    Q.

    Business buyer behavior refers to the ________.

    answer choices

    buying behavior of consumers who buy goods and services for personal consumption

    buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others

    buying behavior of consumers who rely on small retailers for the regular supply of provisions

    decision process by which business buyers determine which products and services their organizations need to purchase

  • Question 4
    30 seconds
    Q.

    Which of the following is NOT part of the business market?

    answer choices

    Kruger Group sells interior security systems to resorts.

    A country club buys safety equipment for its swimming pool.

    Maria Theresa shops for her family's groceries at the local Whole Foods store.

    A firm buys laptops from Dell for company salespeople to use when traveling.

  • Question 5
    30 seconds
    Q.

    Business markets are similar to consumer markets in that ________.

    answer choices

    the nature of the buying unit is the same for both

    the decision processes involved in both the markets are same

    both involve people who assume buying roles and make purchase decisions to satisfy needs

    both share the same market structure

  • Question 6
    30 seconds
    Q.

    Differences between business markets and consumer markets include all of the following EXCEPT ________.

    answer choices

    nature of the buying unit

    market structure and demand

    number of buyers

    people who make purchase decisions to satisfy needs

  • Question 7
    30 seconds
    Q.

    The business marketer normally deals with ________ than the consumer marketer does.

    answer choices

    far fewer but far larger buyers

    far more but far smaller buyers

    negligible customer complaints

    far less fluctuations in demands

  • Question 8
    30 seconds
    Q.

    In business markets with inelastic demand ________.

    answer choices

    the total demand for products is not much affected by short-term price changes

    buyers are highly sensitive to price changes

    derived demand is absent

    a business purchase usually involves fewer decision participants

  • Question 9
    30 seconds
    Q.

    Which of the following is true about business purchases?

    answer choices

    Business purchases involve more professional purchasing effort than consumer purchases.

    Business purchases involve fewer participants in decision making compared to consumer purchases.

    Purchasing agents are absent in business purchases.

    Business purchases involve less technical and economic considerations compared to consumer purchases.

  • Question 10
    30 seconds
    Q.

    Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers.

    answer choices

    less complex buying decisions

    shorter buying processes

    informal buying processes

    more complex buying decisions

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