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7 questions
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- 1. Multiple Choice
Everyone wants this product, you should too
Brand Loyalty
Nostalgia
Humor
Bandwagon
- 2. Multiple Choice
One brand is better than the rest
Bandwagon
Brand Loyalty
Humor
Sense Appeal
- 3. Multiple Choice
Slogan, jingle or cartoon to keep consumer's attention
Humor
Brand Loyalty
Bandwagon
Statistics
- 4. Multiple Choice
Endorsed by a celebrity or well-known person
Brand Loyalty
Nostalgia
Testimony
Statistics
- 5. Multiple Choice
"Down home", the way that Grandma used to make it
Nostalgia
Statistics
Humor
Bandwagon
- 6. Multiple Choice
Sounds or pictures that appeal to the senses
Bandwagon
Statistics
Sense Appeal
Brand Loyalty
- 7. Multiple Choice
"Facts" and stats that sound impressive
Statistics
Humor
Testimony
Bandwagon
- Answer choicesTagsAnswer choicesTags