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- 1. Multiple Choice
Which of the following is part of the microenvironment of a firm's marketing environment?
the political state of the country in which the firm exists
the cultural forces that exist in a society
the suppliers who work with the company
the technological resources available to the company
the different demographic trends in the market
- 2. Multiple Choice
Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.
supply chain
macroenvironment
marketing intermediary network
internal environment
microenvironment
- 3. Multiple Choice
The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.
finance department
research department
top management
marketing managers
human resource managers
- 4. Multiple Choice
American Honda purchases over $20 billion worth of auto parts and materials every year. ________ are key players in the company's success.
Wholesalers
Suppliers
Physical distribution firms
Media firms
Retailers
- 5. Multiple Choice
Which of the following has the primary function of helping a company target and promote its products to the right markets?
marketing services agencies
resale marketers
service providers
physical distribution firms
credit companies
- 6. Multiple Choice
The ABC Company manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does ABC directly target?
retail market
government market
consumer market
business market
reseller market
- 7. Multiple Choice
________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
Sociobiology
Demography
Behavioral ecology
Environmental studies
Political science
- 8. Multiple Choice
Which generational group is characterized as the most educated and the least materialistic?
baby boomer
Generation X
Millennial
Generation Z
Lost Generation
- 9. Multiple Choice
Technology is a way of life for ________, the largest generational group.
Generation Z
Generation X
baby boomers
Millennials
Lost Generation
- 10. Multiple Choice
The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.
demographic
technological
political
social
cultural
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