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- 1. Multiple-choice30 seconds1 pt
ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marketing all of its products as environmentally friendly because they were made with all-natural ingredients, even though ABC's plant was one of the worst polluters in town. The new term for this practice is
deceptive advertising.
greenwashing.
environmental exploitation.
virtual greening.
enviromarketing.
- 2. Multiple-choice30 seconds1 pt
By offering environmentally responsible products, green marketers
undercut prices of nonenvironmentally responsible marketers.
keep costs much lower than those of competitors.
make consumers feel guilty for buying other products.
add value that other products do not have.
all of these
- 3. Multiple-choice30 seconds1 pt
Every time a consumer surfs the web and clicks on a site, online marketers can place _____ on that user's computer, showing them how that consumer navigates the web and what he or she does or does not buy.
web portals
cookies
browsers
bookmarks
pirates
- 4. Multiple-choice30 seconds1 pt
Which technological advancement enables a firm to track an item from the moment it was manufactured, through the distribution system, to the retail store, and into the hands of the final consumer?
RFID tags
JIT inventory systems
data mining systems
greenwashing
Internet cookies
- 5. Multiple-choice30 seconds1 pt
When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following except
purchasing power.
interest rates.
inflation.
age.
currency exchange rates.
- 6. Multiple-choice30 seconds1 pt
The political/regulatory environment comprises political parties, governmental organizations, and
legislation and laws.
citizens.
interest groups.
for profit and nonprofit businesses.
international influences.
- 7. Multiple-choice30 seconds1 pt
Strategic efforts to supply consumers with environmentally friendly, sustainable merchandise and services are called
reduce, reuse, recycle.
green marketing.
the green generation.
the inconvenient truth.
earth marketing.
- 8. Multiple-choice30 seconds1 pt
Many American consumers are purchasing hybrid automobiles even though they are more expensive than compact conventional autos. These consumers
value contributing to a greener environment.
are economically irrational.
are responding to global corporate pressure for social responsibility.
would prefer an SUV.
are greenwashing.
- 9. Multiple-choice30 seconds1 pt
Which retailer, in 2013, suffered a massive security breach that allowed hackers to steal credit and debit card information for 40 million customers?
Macy's
Target
Kmart
Sears
JCPenney
- 10. Multiple-choice30 seconds1 pt
An advance in technology called RFID makes it easier for manufacturers, distributors, and retailers to track items through production, distribution, and sales. This advance helps the firm
increase value to the consumer through media effectiveness promotion.
tailor its marketing messages.
meet inventory needs.
communicate with consumers on social media sites.
replace services with products.
- 11. Multiple-choice30 seconds1 pt
Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through
increased choices.
higher prices.
protection from false advertising.
fair debt collection practices.
fewer competitors.
- 12. Multiple-choice30 seconds1 pt
Which of the following specifically prohibits monopolies?
Sherman Antitrust Act
Federal Trade Act
Robinson-Patman Act
Financial Reform Law
Consumer Product Act
