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- 1. Multiple Choice
A product may be a good, a service, or an idea.
True
False
- 2. Multiple Choice
New products are often immediate successes.
True
False
- 3. Multiple Choice
Everything that one receives in an exchange, including all tangible and intangible attributes and expected benefits, is called a...
package
contract
trade
product
- 4. Multiple Choice
A trademark is a brand name or brand mark that is registered with the U.S. Patent and Trademark Office and thus is legally protected from use by anyone except its owner.
True
False
- 5. Multiple Choice
A good or service that is intended primarily for personal or household use is called a(n) ____ product.
Convenience
Consumer
Specialty
Business
- 6. Multiple Choice
A branding strategy in which a firm uses the same brand for all or most of its products is called ____ branding.
Producer
Unity
Family
Individual
- 7. Multiple Choice
Consumer products can be divided into the following three categories:
convenience, shopping, and business.
shopping, convenience, and specialty.
convenience, component, and accessory.
shopping, component, and specialty.
- 8. Multiple Choice
All of the activities involved in developing and providing a container with graphics for a product are called...
packaging
advertising
labeling
parceling
- 9. Multiple Choice
There are two dimensions to a business's product mix: width and depth.
True
False
- 10. Multiple Choice
The three levels of brand loyalty are preference, recognition, and insistence.
True
False
- Answer choicesTagsAnswer choicesTags