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- 1. Multiple Choice
Marketing Research includes all of the the following EXCEPT
analyzing data
reporting findings
making goods/products
gathering information
- 2. Multiple Choice
What is database marketing?
a process of designing, creating, and managing customer lists
a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing and other business decisions.
marketing designed to obtain information on how people feel about certain products, services, companies, or ideas.
marketing that focuses on issues of media effectiveness, selection, frequency, and ratings
- 3. Multiple Choice
What is the purpose of media research?
to evaluate product design, package design, product usage, and consumer acceptance of new and existing products
to determine which media are most effective for getting an advertising message to a particular market
to answer the question of "how many" and "how much"
to answer questions regarding to "how" and "why"
- 4. Multiple Choice
What is the purpose of product research?
to evaluate product design, package design, product usage, and consumer acceptance of new and existing products
to determine the most effect online advertising
to obtain information on how people feel about a product
to determine which media are most effective for getting an advertising message to a particular market
- 5. Multiple Choice
Which option is not correlated with qualitative research?
answers "why?"
only uses a small group of people
answers "how much?"
answers "how?"
- 6. Multiple Choice
How can marketing research help a company?
help them organize their taxes
helps them recruit interns
helps identify bad customers
helps increase sales and profits
- 7. Multiple Choice
Which type of research combines both quantitative and qualitative research?
surveys
opinion research
market intelligence
questionnaire
- 8. Multiple Choice
What is database marketing also called?
CRM
BTS
CMR
TRH
- 9. Multiple Choice
Which of these describe quantitative research?
questions asking "how?"
questions asking "how much?"
attitude research
questions asking "why?
- 10. Multiple Choice
How can people take attitude research?
economic forecasting
advertisement recall
mail surveys
sales forecasting
- 11. Multiple Choice
Statistics for Media Research including all of the following EXCEPT
audience
frequency
ratings
broadcast
- 12. Multiple Choice
What are the four Ps?
product, price, placement, promotion
product, playdoh, placement, promotion
print, price, placement, promotion
print, play, product, promotion
- 13. Multiple Choice
What is attitude research?
concerned with the size and location of a market, the competition, and segmentation within the market for a particular product
focuses on issues of media effectiveness, selection, frequency, and ratings
designed to obtain information on how people feel about certain products, services, companies, or ideas.
research that centers on evaluating product design, package design, product usage, and consumer acceptance
of new and existing products
- 14. Multiple Choice
What is market intelligence?
focuses on issues of media effectiveness, selection, frequency, and ratings
concerned with the size and location of a market, the competition, and segmentation within the market for a particular product
research that centers on evaluating product design, package design, product usage, and consumer acceptance
of new and existing products
designed to obtain information on how people feel about certain products, services, companies, or ideas
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