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- 1. Multiple Choice
What is marketing?
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
- 2. Multiple Choice
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
- 3. Multiple Choice
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
- 4. Multiple Choice
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
- 5. Multiple Choice
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
- 6. Multiple Choice
The Latin word "mercari" means...
Sell
Buy
Market
Marketing
- 7. Multiple Choice
Marketing meaning in Dutch
Afzet
Verkoop
Inkoop
Markthandel
Commercieel beleid
- 8. Multiple Choice
Is this ...
Price?
Place?
Promotion?
Product?
- 9. Multiple Choice
Is this ....
Place?
Product?
Promotion?
Price?
- 10. Multiple Choice
Is this...
Place?
Product?
Promotion?
Price?
- 11. Multiple Choice
Is this...
Price?
Promotion?
Place?
Product?
- 12. Multiple Choice
This new advertising medium is the nation's second fastest growing
Cable television
Ads in supermarkets
Cinema advertising
Ads on taxi tops
- 13. Multiple Choice
What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?
40%
25%
75%
None of the above
- 14. Multiple Choice
Ads on stadium snack-packs, posters in public restrooms and campus laundry rooms, and ads on the scoreboards of swimming pools are all examples of:
Ambient marketing
Place-based marketing
Outdoor advertising
Viral marketing
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