Marketing
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14 QuestionsShow answers
  • Question 1
    30 seconds
    Q.

    What is marketing?

    answer choices

    The action of promoting and selling services, including market research.

    A boy named Mark who is dancing.

    The action of promoting products to be sold less than other products, including advertising.

    The business of promoting and selling products, including market advertising.

  • Question 2
    30 seconds
    Q.

    Product

    answer choices

    The cost to the buyer of goods or services

    Informing customers about products and persuading them to buy them

    Where goods or services are available

    Goods or services that are sold

  • Question 3
    20 seconds
    Q.

    Price

    answer choices

    Informing customers about products and persuading them to buy them

    The cost to the buyer of goods or services

    Where goods or services are available

    Goods or services that are sold

  • Question 4
    20 seconds
    Q.

    Promotion

    answer choices

    The cost to the buyer of goods or services

    Where goods or services are available

    Informing customers about products and persuading them to buy them

    Goods or services that are sold

  • Question 5
    10 seconds
    Q.

    Place

    answer choices

    Informing customers about products and persuading them to buy them

    The cost to the buyer of goods or services

    Goods or services that are sold

    Where goods or services are available

  • Question 6
    20 seconds
    Q.

    The Latin word "mercari" means...

    answer choices

    Sell

    Buy

    Market

    Marketing

  • Question 7
    20 seconds
    Q.

    Marketing meaning in Dutch

    answer choices

    Afzet

    Verkoop

    Inkoop

    Markthandel

    Commercieel beleid

  • Question 8
    20 seconds
    Q.

    Is this ...

    answer choices

    Price?

    Place?

    Promotion?

    Product?

  • Question 9
    20 seconds
    Q.

    Is this ....

    answer choices

    Place?

    Product?

    Promotion?

    Price?

  • Question 10
    20 seconds
    Q.

    Is this...

    answer choices

    Place?

    Product?

    Promotion?

    Price?

  • Question 11
    20 seconds
    Q.

    Is this...

    answer choices

    Price?

    Promotion?

    Place?

    Product?

  • Question 12
    30 seconds
    Q.

    This new advertising medium is the nation's second fastest growing

    answer choices

    Cable television

    Ads in supermarkets

    Cinema advertising

    Ads on taxi tops

  • Question 13
    30 seconds
    Q.

    What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?

    answer choices

    40%

    25%

    75%

    None of the above

  • Question 14
    30 seconds
    Q.

    Ads on stadium snack-packs, posters in public restrooms and campus laundry rooms, and ads on the scoreboards of swimming pools are all examples of:

    answer choices

    Ambient marketing

    Place-based marketing

    Outdoor advertising

    Viral marketing

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