The Promotional Mix
10 months ago
rambrosino_07948
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12 QuestionsShow answers
  • Question 1
    30 seconds
    Q. The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 
    answer choices
    Sales promotion
    Entrepreneurship
    Customer service
    Customer relations
  • Question 2
    30 seconds
    Q. Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 
    answer choices
    Advertising
    Personal Selling
    Sales Promotion
    Direct Marketing
  • Question 3
    30 seconds
    Q. Magazines, newspapers, TV commercials, etc.
    answer choices
    Public Relations
    Advertising
    Personal Selling
    Direct Marketing
  • Question 4
    30 seconds
    Q. Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?
    answer choices
    Advertising
    Public Relations
    Direct Marketing
    Sales Promotion
  • Question 5
    30 seconds
    Q. Purpose: to increase sales, inform about new products, and create a positive business image 
    answer choices
    Advertising
    Direct Mail
    Sales Promotion
    Personal Selling
  • Question 6
    30 seconds
    Q. Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
    answer choices
    Sales Promotion
    Public Relations
    Personal Selling
    Advertising 
  • Question 7
    30 seconds
    Q. Nike sends you an email about an upcoming sale. 
    answer choices
    Sales Promo
    Direct Mail
    Personal Selling
    Advertising
  • Question 8
    30 seconds
    Q. The local newspaper printed a review of the NGHS dance show. 
    answer choices
    Advertising 
    Public Relations
    Personal Selling
    Direct Mail
  • Question 9
    30 seconds
    Q. You received a travel size shampoo when you purchased a large size from Target.
    answer choices
    Advertising
    Sales Promotion
    Personal Selling
    Direct Marketing
  • Question 10
    30 seconds
    Q. Dress Up purchased a $50 advertisement for the upcoming fashion show program.
    answer choices
    Advertising
    Sales promotion
    Public Relations
    Personal Selling
  • Question 11
    30 seconds
    Q. The sales associate helped you pick out a prom dress.
    answer choices
    Personal Selling
    Sales Promotion
    Advertising
    Direct Marketing
  • Question 12
    30 seconds
    Q. Target created a summer visual at the front of the store to include beach chairs, towels, and sunscreen. 
    answer choices
    Advertising
    Sales Promotion
    Personal Selling
    Public Relations
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