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- 1. Multiple ChoiceThe promotional mix includes advertising, public relations, personal selling, direct marketing and ______________.Sales promotionEntrepreneurshipCustomer serviceCustomer relations
- 2. Multiple ChoiceMacy's hired four new salespeople to assist during the Christmas season. Which aspect of the promotional mix does this describe?AdvertisingPersonal SellingSales PromotionDirect Marketing
- 3. Multiple ChoiceMagazines, newspapers, TV commercials, etc.Public RelationsAdvertisingPersonal SellingDirect Marketing
- 4. Multiple ChoiceSunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address. What aspect of the promotional mix is this?AdvertisingPublic RelationsDirect MarketingSales Promotion
- 5. Multiple ChoicePurpose: to increase sales, inform about new products, and create a positive business imageAdvertisingDirect MailSales PromotionPersonal Selling
- 6. Multiple ChoiceChick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers. Which aspect of the promotional mix is this?Sales PromotionPublic RelationsPersonal SellingAdvertising
- 7. Multiple ChoiceNike sends you an email about an upcoming sale.Sales PromoDirect MailPersonal SellingAdvertising
- 8. Multiple ChoiceThe local newspaper printed a review of the NGHS dance show.AdvertisingPublic RelationsPersonal SellingDirect Mail
- 9. Multiple ChoiceYou received a travel size shampoo when you purchased a large size from Target.AdvertisingSales PromotionPersonal SellingDirect Marketing
- 10. Multiple ChoiceDress Up purchased a $50 advertisement for the upcoming fashion show program.AdvertisingSales promotionPublic RelationsPersonal Selling
- 11. Multiple ChoiceThe sales associate helped you pick out a prom dress.Personal SellingSales PromotionAdvertisingDirect Marketing
- 12. Multiple ChoiceTarget created a summer visual at the front of the store to include beach chairs, towels, and sunscreen.AdvertisingSales PromotionPersonal SellingPublic Relations
- Answer choicesTagsAnswer choicesTags