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- 1. Multiple Choice
Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
- 2. Multiple Choice
Which marketing function would Old Navy use when it is creating a new commercial for television?
Place
Price
Product
Promotion
- 3. Multiple Choice
Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- 4. Multiple Choice
Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- 5. Multiple Choice
A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- 6. Multiple Choice
Because HDTV sets had become so popular, Sears decided to offer a special promotional sale on traditional TV sets. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- 7. Multiple Choice
Coca-Cola decided to offer a new type of soft drink, Coke 2. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
- 8. Multiple Choice
Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?
Place
Price
Product
Promotion
- 9. Multiple Choice
Amazon.com decided to create banner ads to place on MySpace.com. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- 10. Multiple Choice
When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?
Place
Price
Product
Promotion
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