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10 questions
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- Multiple ChoicePlease save your changes before editing any questions.
Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which marketing function would Old Navy use when it is creating a new commercial for television?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Because HDTV sets had become so popular, Sears decided to offer a special promotional sale on traditional TV sets. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Coca-Cola decided to offer a new type of soft drink, Coke 2. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Amazon.com decided to create banner ads to place on MySpace.com. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?
Place
Price
Product
Promotion