12 questions
Which method of advertising is suitable for advertising to large numbers of people very quickly, to appear in their web browsers when the use certain websites such as Facebook?
Moving images and videos
Ambient
Digital
Audio
Which is not an example of a sales promotion?
The price of a product being permanently reduced?
A buy-one-get-one-free offer
50% off for the next month, going back up afterwards
The first 10 customers get 30% off the price of a holiday
Which purpose is being met by an enterprise using special offers and promotions in a shop window to attract customers into its shop. Customers may then be encouraged to purchase other products in the shop that are not part of a sales promotion.
To entice people in
To boost sales figures
To attract first time buyers
To clear old stock
Which purpose is being met by a car dealership using a 10% off deal to make sure more people are buying cars.
To entice people in
To boost sales figures
To attract first time buyers
To clear old stock
Which purpose is being met by a housing developer giving people mortgages that only need a 5% deposit?
To entice people in
To boost sales figures
To attract first time buyers
To clear old stock
Which purpose is being met by a department store running a Black Friday / January Sale?
To entice people in
To boost sales figures
To attract first time buyers
To clear old stock
Which method of special offer would involve a small paper or card token being given to a customer, which will give them a discount on the products in store?
Coupons
Competitions
Money Off Discount
Loyalty Schemes
Buy One Get One Free
Which method of special offer would involve giving customers in a supermarket the chance to win a car; provided they buy something in the shop first?
Coupons
Competitions
Money Off Discount
Loyalty Schemes
Buy One Get One Free
Which method of special offer would involve charging customers 10% less on a product's price, for a limited period of time?
Coupons
Competitions
Money Off Discount
Loyalty Schemes
Buy One Get One Free
Which method of special offer is the Tesco Club Card?
Coupons
Competitions
Money Off Discount
Loyalty Schemes
Buy One Get One Free
Which method of special offer involves giving customers 100% off one of two identical items?
Coupons
Competitions
Money Off Discount
Loyalty Schemes
Buy One Get One Free
Sales promotions are great for boosting the amount of sales an enterprise makes, however they can...
Generate less profit overall
Cause a reduction in customers once the special offer ends
Cause the company to continue growing
Cause a greater increase in profit over time.