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- 1. Multiple Choice
Marketing can best be thought of as a(n)
profit
activity
need
process
- 2. Multiple Choice
Which marketing activity helps to create and stimulate demand for products?
promotion
planning
distributing
pricing
- 3. Multiple Choice
Identify the term which refers to the activities involved in shipping, handling, and storing items on the way from the producer to the consumer.
product planning
distribution
people
economics
- 4. Multiple Choice
Which of the following is a benefit to the consumers of the exchanges which occur as a result of marketing?
brand loyalty
making profits
obtaining needed items at the right time
determining how to meet unlimited wants with limited resources
- 5. Multiple Choice
How do producers benefit from the exchanges which result from marketing?
making a profit
satisfying unlimited wants with limited resources
obtaining needed items for the right price
achieving goals
- 6. Multiple Choice
The business philosphy that focuses on giving customers what they want is known as
customer orientation
marketing concept
"The customer is always right."
making a profit
- 7. Multiple Choice
By enabling consumer to obtain goods and services at the right time and in the right place, marketers are adding ___ to goods and services.
utility
costs
profit
delivery
- 8. Multiple Choice
The number of jobs in marketing is increasing faster than jobs in production.
True
False
- 9. Multiple Choice
When considering the production capacity of businesses and the buying power of consumers, you can see that business's real problem is
marketing all the things that are produced
offering a sufficient variety of products
identifying which consumers buy their products
overcoming customers' distrust
- 10. Multiple Choice
What does it meant to live in an economy of abundance?
There is low unemployment and high inflation in the economy.
Manufacturers produce more than consumers can use.
Producers must heavily advertise.
Producers and consumers are linked.
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