Winter Marketing Basics
a year ago
cwinter_65548
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10 QuestionsShow answers
  • Question 1
    30 seconds
    Q.

    Marketing can best be thought of as a(n)

    answer choices

    profit

    activity

    need

    process

  • Question 2
    30 seconds
    Q.

    Which marketing activity helps to create and stimulate demand for products?

    answer choices

    promotion

    planning

    distributing

    pricing

  • Question 3
    30 seconds
    Q.

    Identify the term which refers to the activities involved in shipping, handling, and storing items on the way from the producer to the consumer.

    answer choices

    product planning

    distribution

    people

    economics

  • Question 4
    30 seconds
    Q.

    Which of the following is a benefit to the consumers of the exchanges which occur as a result of marketing?

    answer choices

    brand loyalty

    making profits

    obtaining needed items at the right time

    determining how to meet unlimited wants with limited resources

  • Question 5
    30 seconds
    Q.

    How do producers benefit from the exchanges which result from marketing?

    answer choices

    making a profit

    satisfying unlimited wants with limited resources

    obtaining needed items for the right price

    achieving goals

  • Question 6
    30 seconds
    Q.

    The business philosphy that focuses on giving customers what they want is known as

    answer choices

    customer orientation

    marketing concept

    "The customer is always right."

    making a profit

  • Question 7
    30 seconds
    Q.

    By enabling consumer to obtain goods and services at the right time and in the right place, marketers are adding ___ to goods and services.

    answer choices

    utility

    costs

    profit

    delivery

  • Question 8
    20 seconds
    Q.

    The number of jobs in marketing is increasing faster than jobs in production.

    answer choices

    True

    False

  • Question 9
    30 seconds
    Q.

    When considering the production capacity of businesses and the buying power of consumers, you can see that business's real problem is

    answer choices

    marketing all the things that are produced

    offering a sufficient variety of products

    identifying which consumers buy their products

    overcoming customers' distrust

  • Question 10
    30 seconds
    Q.

    What does it meant to live in an economy of abundance?

    answer choices

    There is low unemployment and high inflation in the economy.

    Manufacturers produce more than consumers can use.

    Producers must heavily advertise.

    Producers and consumers are linked.

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