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Professional Development
Professional Development
Intro to eMarketing Quiz
10 questions
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- 1. Multiple Choice
What is the primary purpose of Automatic Rider Reminders?
To get customers into the dealership
To send free emails
To inform customers of information on their account
To help the marketing manager do less work
- 2. Multiple Choice
Do Automatic Rider Reminders use email credits?
Yes
No
- 3. Multiple Choice
Do Autopilots use email credits?
Yes
No
- 4. Multiple Choice
Do email credits rollover to the next month if they do not get used?
Yes, I can create a stockpile!
No, if you don’t use them, you lose them
- 5. Multiple Choice
True or false: You cannot adjust the number of email credits you are given every month if you find that you are running out every month
True – You have what you have. That’s why you need to mean what you say in your emails!
False – Extra credits can be purchased at any time from More Than Rewards
- 6. Multiple Choice
What are Autopilots?
Emails that get sent out automatically when certain conditions are met in the DMS
That useful thing that helps me not have to keep my foot on the gas petal.
Free, and I like that
Emails that I create and send out to my customers
- 7. Multiple Choice
True or false: One recipient of an email campaign requires one credit
True
False
- 8. Multiple Choice
If you want to send an email campaign to 500 people, how many credits will you need?
100
300
500
1000
- 9. Multiple Choice
If you suspect that your cashiers are not collecting email addresses at the time of checkout, where is the best place you can you go to check this?
The Emails Collected at Point of Sale graph
The customer’s profile in Rider Rewards
To the cashier to ask them
The missed opportunity graph
- 10. Multiple Choice
How can you tell if an Autopilot is running?
The green play button changes to a red X
Edit email changes to a spinning wheel
Both A&B
You cannot tell this information
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