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- 1. Multiple Choice
The four elements that make up the marketing mix are:
price, product, place, purchasing
product, place, purchasing, distribution
product, distribution, purchasing, & price
product, place, price, and promotion
- 2. Multiple Choice
What does target market mean?
the market that your product is in
the consumers you want to buy your product
those consumers who haven't bought your product
the markets overseas
- 3. Multiple Choice
Differentiation, Positioning and Branding are all related to
Place
Promotion
Price
Product
- 4. Multiple Choice
Which of the following cell phone companies prides itself on differentiation? It even has its own OS (operating system).
Pantech
LG
Nokia
Apple
- 5. Multiple Choice
The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.
Price
Product
Place
Promotion
- 6. Multiple Choice
Selling my product at the Auckland Night Markets is an example of a distribution channel, which falls under __________________.
Product
Promotion
Place
Pricing
- 7. Multiple Choice
Personal selling, Youtube ads and billboards are all examples of ___________________.
Promotion
Product placement
Branding
Pricing
- 8. Multiple Choice
The 4 components of the Marketing Mix are Product, Price, People, and Place? False True
False
True
- 9. Multiple Choice
Which one does not belong to the Marketing mix?
product
promotion
power
place
- 10. Multiple Choice
Which of the following is an aspect of branding?
Packaging design
The company logo
The company slogan
All of these
- Answer choicesTagsAnswer choicesTags