marketing 4.02
a year ago
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19 QuestionsShow answers
  • Question 1
    30 seconds
    Q. Advertising media are channels of
    answer choices
  • Question 2
    30 seconds
    Q. Newspapers and magazines are categorized as _____________ media.
    answer choices
  • Question 3
    30 seconds
    Q. A way by which newspapers can be classified as advertising media is by
    answer choices
    the cost to advertise in them. 
     the amount of effort required to place an ad in them.
     how often they are published.
    their ability to reach people away from home.
  • Question 4
    30 seconds
    Q. Which of the following is an example of a newspaper that focuses primarily on the business world:
    answer choices
    El Nuevo Herald
    The Atlanta Voice
    USA Today
    The Wall Street Journal
  • Question 5
    30 seconds
    Q. A primary benefit that magazine advertising offers is the ability to
    answer choices
    deliver a low-cost message.
    target a group of individuals interested in specialized content.
    get an ad published at the last minute.
    reach almost all homes throughout the United States.
  • Question 6
    30 seconds
    Q. Because their advertisements last only as long as they are on the air, broadcast media are considered____________ media.
    answer choices
  • Question 7
    30 seconds
    Q. One reason why television is popular with advertisers is because it is the
    answer choices
    least expensive type of advertising media.
    only broadcast medium that offers local programming.
    second-most influential type of advertising media.
    medium that delivers more memorable, believable ads.
  • Question 8
    30 seconds
    Q. To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with
    answer choices
    popular morning deejays and a music format.
    the least expensive advertising rates.
    listeners who fit his business’s market demographics.
    a nationwide listening audience.
  • Question 9
    30 seconds
    Q. With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast’s special events and discounted rates. This is known as
    answer choices
    opt-in e-mail marketing.
    podcast marketing.
    publication advertising.
  • Question 10
    30 seconds
    Q. Which advertising medium is the wisest choice for advertisers who want to track user response?
    answer choices
    Electronic direct mail
    the Web
  • Question 11
    30 seconds
    Q. During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a(n)
    answer choices
    human directional.
    human billboard.
  • Question 12
    30 seconds
    Q. To qualify as a specialty medium, an item must be
    answer choices
    sold to a prospective customer.
    imprinted with the business’s name/logo.
    used for decorative purposes only.
    delivered through the postal service.
  • Question 13
    30 seconds
    Q. Some companies purchase 800-numbers to
    answer choices
    qualify as non-profit organizations.
    allow customers to call in toll free.
    earn a profit on calls to customers.
    get a free listing in the Yellow Pages.
  • Question 14
    30 seconds
    Q. Text-message advertising is most likely to be successful when the ads are
    answer choices
    lengthy in nature.
    randomly sent to a mass audience of cell-phone subscribers.
    delivered to the cell-phone numbers of people interested in the product.
    sent anonymously.
  • Question 15
    30 seconds
    Q. Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of
    answer choices
  • Question 16
    30 seconds
    Q. To advertise its batteries globally, Energizer created a graphical representation of its trade character, the Energizer Bunny, to use in the virtual world Second Life. In that web environment, the Energizer Bunny is a(n)
    answer choices
    web host.
  • Question 17
    30 seconds
    Q. Pop-up blockers and spam filters help individuals to avoid
    answer choices
    unwanted web advertising.
    unsolicited publications.
    direct print mail.
    telemarketing calls.
  • Question 18
    30 seconds
    Q. Which of the following statements about television advertising is true:
    answer choices
    Due to the popularity of DVRs, network television ads only reach a small audience.
    Television ad slots are inexpensive to purchase.
    Even fast-forwarded, television ads reach their target audience.
    Local television advertising has the broadest reach of all broadcast media.
  • Question 19
    30 seconds
    Q. To help pay for her son’s college education, Jenna agreed to wear a temporary tattoo on her forearm that advertises the Rusty Nail Restaurant. Jenna is serving as the restaurant’s
    answer choices
    human billboard.
    human directional
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