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- 1. Multiple ChoiceAdvertising media are channels ofdistributioncommunicationproductionmarketing
- 2. Multiple ChoiceNewspapers and magazines are categorized as _____________ media.publicationbroadcasttimedirect
- 3. Multiple ChoiceA way by which newspapers can be classified as advertising media is bythe cost to advertise in them.the amount of effort required to place an ad in them.how often they are published.their ability to reach people away from home.
- 4. Multiple ChoiceWhich of the following is an example of a newspaper that focuses primarily on the business world:El Nuevo HeraldThe Atlanta VoiceUSA TodayThe Wall Street Journal
- 5. Multiple ChoiceA primary benefit that magazine advertising offers is the ability todeliver a low-cost message.target a group of individuals interested in specialized content.get an ad published at the last minute.reach almost all homes throughout the United States.
- 6. Multiple ChoiceBecause their advertisements last only as long as they are on the air, broadcast media are considered____________ media.short-termaffordablespacetime
- 7. Multiple ChoiceOne reason why television is popular with advertisers is because it is theleast expensive type of advertising media.only broadcast medium that offers local programming.second-most influential type of advertising media.medium that delivers more memorable, believable ads.
- 8. Multiple ChoiceTo effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station withpopular morning deejays and a music format.the least expensive advertising rates.listeners who fit his business’s market demographics.a nationwide listening audience.
- 9. Multiple ChoiceWith their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast’s special events and discounted rates. This is known asopt-in e-mail marketing.telemarketing.podcast marketing.publication advertising.
- 10. Multiple ChoiceWhich advertising medium is the wisest choice for advertisers who want to track user response?Electronic direct mailRadioNewspaperthe Web
- 11. Multiple ChoiceDuring the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a(n)avatar.human directional.smisher.human billboard.
- 12. Multiple ChoiceTo qualify as a specialty medium, an item must besold to a prospective customer.imprinted with the business’s name/logo.used for decorative purposes only.delivered through the postal service.
- 13. Multiple ChoiceSome companies purchase 800-numbers toqualify as non-profit organizations.allow customers to call in toll free.earn a profit on calls to customers.get a free listing in the Yellow Pages.
- 14. Multiple ChoiceText-message advertising is most likely to be successful when the ads arelengthy in nature.randomly sent to a mass audience of cell-phone subscribers.delivered to the cell-phone numbers of people interested in the product.sent anonymously.
- 15. Multiple ChoiceNick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim ofsmishing.phishing.soliciting.trespassing.
- 16. Multiple ChoiceTo advertise its batteries globally, Energizer created a graphical representation of its trade character, the Energizer Bunny, to use in the virtual world Second Life. In that web environment, the Energizer Bunny is a(n)directional.portal.web host.avatar.
- 17. Multiple ChoicePop-up blockers and spam filters help individuals to avoidunwanted web advertising.unsolicited publications.direct print mail.telemarketing calls.
- 18. Multiple ChoiceWhich of the following statements about television advertising is true:Due to the popularity of DVRs, network television ads only reach a small audience.Television ad slots are inexpensive to purchase.Even fast-forwarded, television ads reach their target audience.Local television advertising has the broadest reach of all broadcast media.
- 19. Multiple ChoiceTo help pay for her son’s college education, Jenna agreed to wear a temporary tattoo on her forearm that advertises the Rusty Nail Restaurant. Jenna is serving as the restaurant’ssmisher.avatar.human billboard.human directional
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