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- 1. Multiple Choice
The combination of radio and television is known as broadcast media.
True
False
- 2. Multiple Choice
An advantage of radio advertising is that it is timely.
True
False
- 3. Multiple Choice
A disadvantage of radio advertising is that listeners can sometimes be distracted.
True
False
- 4. Multiple Choice
Successful radio campaigns reach the right people, the right number of times, with the right message.
True
False
- 5. Multiple Choice
For advertisements, it is always a good idea to include as many new ideas as possible in one commercial, so the audience doesn’t get bored.
True
False
- 6. Multiple Choice
Phone numbers are not generally a good idea to include in radio advertisements.
True
False
- 7. Multiple Choice
It cost about $500,000 for a 30-second commercial during the 2018 Super bowl.
True
False
- 8. Multiple Choice
TV advertising is the most timely form of advertising.
True
False
- 9. Multiple Choice
It is difficult to target customers for radio and television advertising because every station has the same group of people listening/watching.
True
False
- 10. Multiple Choice
It is not possible to display a picture of the product behind someone who is recording a commercial in the TV studio.
True
False
- 11. Multiple Choice
Which of the following is NOT a reason to select radio advertising?
Each station typically has a core audience
It is broadcast in real time
Visuals are used to create the advertisement
Provides access to working people
- 12. Multiple Choice
Which of the following is a disadvantage of radio advertising?
timely
local
expensive
short-lived
- 13. Multiple Choice
Which of the following is a disadvantage of television advertising?
expensive
combines sight, sound, and motion
conveys realism and action
popular
- 14. Multiple Choice
Successful TV campaigns ____.
represent your brand clearly
create a storyline
develop a signature character or theme
all of these
- 15. Multiple Choice
Which of the following techniques is NOT used for a radio commercial?
include technical and detailed information
write the way you speak
set the scene and establish a premise
mention advertiser's name early and often
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