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- 1. Multiple ChoiceA business is extending its operating hours to accommodate its customers. Which of the following is a business cost associated with this service?Higher payroll expensesIncreased sales volumeHigher profit marginsIncreased customer satisfaction
- 2. Multiple ChoiceWhen a business offers a service that saves time for a customer, its benefit to the customer isprice.convenience.consistency.quantity.
- 3. Multiple ChoiceWhen considering the services to offer customers, a business should determine if a specific service wouldenhance customer-satisfaction levels.increase the number of products possibly returned by customers.offend the business's existing competitors.stabilize variable interest rates.
- 4. Multiple ChoiceWhich of the following is a benefit to businesses of offering customized services to their customers:Businesses charge higher prices for customized services, which can lead to higher profit margins.Businesses save time by offering customized services to their customers.Customized services are also considered to be standardized services.By customizing their services, businesses deliver more consistent products to their customers.
- 5. Multiple ChoiceMarketers often condense USPs into short slogans becausea successful USP is always very short.all work team members must memorize them.there cannot be product differentiation through any other means.customers tend to remember just one thing from an advertisement.
- 6. Multiple ChoiceWhich of the following locations would be most appropriate for a small business selling convenience products such as groceries that customers purchase on a regular basisDowntown shopping areaNeighborhood shopping areaRegional shopping centerSuper-regional shopping center
- 7. Multiple ChoiceBefore identifying your company's USP, ask yourself ifyou really need one to be successful.you can afford the advertising costs.you already have one without realizing it.there are many successful ones you can copy.
- 8. Multiple ChoiceTo guard your USP from competitors, you shouldrepeat it as much as possible.print it in a foreign language.make it difficult to understand.avoid letting it become public.
- 9. Multiple ChoiceIf your company cannot fulfill its USP, it willgo bankrupt.spend more money.lose credibility.gain business.
- 10. Multiple ChoiceA channel task should be performed by the channel member whoperforms it best.has the least money.has the most money.wants to perform it.
- 11. Multiple ChoiceChannel members should share an equal commitment to the product'sname.price.quality.packaging.
- 12. Multiple ChoiceWhich of the following is a benefit of channels of distribution:Producers must spend more money.We can easily obtain products from all over the world.Retailers must spend more money.We spend more time looking for products we want.
- 13. Multiple ChoiceA hairstylist cutting a client's hair is an example of a __________ distribution channel.producer to agent to consumerproducer to consumerproducer to retailer to consumerproducer to wholesaler to consumer
- 14. Multiple ChoiceA large car manufacturer purchases materials that it will use to create parts for automobiles. The car manufacturer is a(n)retailer.wholesaler.industrial user.agent.
- 15. Multiple ChoiceMarketers determine distribution intensity so they can achieveideal market exposure.complete market coverage.perfect market balance.total market saturation.
- 16. Multiple ChoiceThe first decision that marketers must make when managing channels is:setting channel objectives.determining distribution patterns.selecting channel members.determining channel responsibilities.
- 17. Multiple ChoiceWhich of the following products would likely use an exclusive distribution pattern:A silk necktieA gallon of milkA home-decoration magazineA large piece of farm machinery
- 18. Multiple ChoiceIndirect channels of distribution are usually of which attribute than direct channels?longershortercheapermore efficient
- 19. Multiple ChoiceCertain product characteristics often require a business to select intermediaries that have specificdemands.needs.limitations.capabilities.
- 20. Multiple ChoiceDuring the distribution channel selection process, a producer should consider an intermediary's services, its availability, and itspolicies.theories.origins.scales.
- 21. Multiple ChoiceThe Barker Company is determining which channel of distribution to use by considering the number of potential customers in various geographic regions. The company is focusing onmarket factors.branding issues.product benefits.employees' capabilities.
- 22. Multiple ChoiceWhich of the following are product factors that a business considers when selecting a channel of distribution:unit value, order size, and complexitycomplexity, perishability, and unit valueperishability, location, and order sizelocation, unit value, and order size
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