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25 questions
What is meant by the contention?
general idea a politician is trying to persuade the electorate to accept
central idea an editor is trying to persuade the writer to accept
central argument an author is trying to persuade an audience to disagree with
central idea an author is trying to persuade an audience to accept
Persuasive techniques can be broadly categorised into two (2) main areas: what are these?
Convincing and irrelevant
Logic and emotion
Emotion and apathy
Logic and hate
What is meant by the text details?
Title, author, font size, colour
Title, tone, image, publication,
Title, persuasive technique, bolded font, language
Title, author, date, publication
And the context means?
the event or situation that provokes discussion or debate about an issue.
the event or person that provokes discussion or debate about an argument.
the event that provokes discussion or debate about an issue relating to morality
A situation that provokes discussion or debate about Australian identity
What is the issue?
be defined as a complex problem that usually has its origins in a TV advertisement.
a contentious or complex problem, situation or moral concern, and usually has its origins in an event.
A situation that very few people care about
can be defined as a problem that an editor has with an author
What is meant by tone
Tone refers to the attitude the writer has towards their target audience
Tone refers to how much sarcasm is used by the writer
Tone refers to the voice or attitude of the writer
Tone refers to the colour used in an image
What technique am I?
‘Sadly, Aboriginal health and education are responsibilities we have still to address.’
Alliteration
Adjectives
Attack: criticising or attacking an opponent
Appeal: attempt to persuade through emotional manipulation or targeting particular interests or concerns
What technique am I?
‘a stirring speech’
‘her perplexing approach’
Appealing to family values
adjective: describing word or phrase
Expert opinion
Emotive language
Which of the following persuasive techniques relate to logic?
attacks and inclusive langauge
Expert opinion, Research, facts
Slang and rhetorical questions
Appeals to common sense and rationality
What is meant by the arguments?
The language choice used by the author to support their arguments
The introductory sentence used by an author
Main points used by an author to support their contention
Main points used by an editor to support their world view
Why are images, cartoons and illustrations included with articles?
can help to persuade the reader to disagree with the author’s point of view.
can help to persuade the reader to change who they vote for
can help the reader to understand the story
can help to persuade the reader to agree with the author’s point of view.
What is meant by the target audience?
the focus of the introduction
the target audience is who owns the publication the article appeared in
the audience the article is attempting to persuade
the audience the article is attempting to ridicule
What technique am I?
‘a gold medal performance by the athletes’
Appeal: attempt to persuade through emotion
Appeal to patriotism
Cliché: overused phrase or opinion that shows a lack of original thought
Bias: Overt preference or sympathy for a particular point of view
What technique am I?
‘Sydney’s slippery slide’
Hyperbole
Inclusive language
alliteration: repetition of initial consonant sounds
Statistics
What technique am I?
‘The children were slaughtered as they slept.’
‘the Anzac legend’
Euphemism: mild or vague expression substituted for one considered to be too harsh or direct
Evidence: material used to support an argument
Connotation: positive or negative implications or words
Exaggeration
What technique am I?
‘Every weekend the city is overrun by beggars.’
‘We’re all being brainwashed by mind-numbing reality television shows.’
Rhetorical question: Question that does not require an answer because the answer is obvious or implied
Sarcasm: use of irony to mock or show contempt
formal language: more elaborate, precise and sophisticated language
Hyperbole: deliberately extreme form of exaggeration used for dramatic effect or humour
What does this acronym stand for?
C.A.R
Connotation, Audience, Relationship
Contention, Audience, Relationship
Context, Argument, Relationship
Context, Arguments, Relationship
What does this acronym stand for?
A.T.P.E.E.L.L
Alliteration, Tone, Persuasive techniques, Evidence, Effect, Link, Link
Argument, Title, Persuasive techniques, Evidence, Effect, Link
Link
Author, Tone, Persuasive techniques, Emotion, Effect, Link
Link
Argument, Tone, Persuasive techniques, Evidence, Effect, Link
Link
What does the acronym F.A.T stand for?
Facts, Act, Think
Feel, Act, Think
Feel, Argument, Think
Feel, Act, Tone
What is meant by the intended effect?
The way in which an argument may be persuaded to feel, act or think differently towards the issue
The way in which an audience is forced to feel, act or think differently towards the issue
The way in which an audience may be persuaded to feel, act or think differently towards the issue
The way in which an author may be persuaded to feel, act or think differently towards the context
What does C.I.S.C.A.T.S stand for?
Context, Issue, Source details, Contention, Arguments, Tone, Secondary sources
Contention, Issue, Source details, Conclusion, Audience, Tone, Secondary sources
Context, Issue, Source details, Contention, Audience, Techniques, Secondary sources
Context, Issue, Source details, Contention, Audience, Tone, Secondary sources
What does What + How + Why mean?
What the author is arguing
How they are saying it
Why they might be targeting a particular audience
What the author is arguing
How they are saying it
Why they might be saying it
What publication the article comes from
How they have saying it
Why they might be saying it
What the issue is about
How they are saying it
Why they might be saying it
What technique am I?
‘We cannot imagine the horrors they faced; cannot imagine the strength of their spirit. And we cannot allow it to happen again.’
Inclusive language
Repetition: reuse of words or phrases for effect
Appeal to emotions
Generalisation: broad statements inferred from specific cases
True or false
Secondary texts are only comments
True
False
True or false
Secondary texts are always supportive of the main text's position on the issue.
True
False
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