English

University

Image

Persuasive Techniques in Advertising

7
plays

15 questions

Show Answers
See Preview
  • 1. Multiple Choice
    30 seconds
    1 pt

    What are the three categories in which persuasive strategies are divided?

    Ethos, irony, logos.

    Logos, success, pathos.

    Pathos, logos, ethos.

    Fortune, money, technology.

  • 2. Multiple Choice
    30 seconds
    1 pt

    "An advertisement using ______ will give you the evidence and statistics you need to fully understand what the product does." The sentence refers to:

    Strategies.

    Pathos.

    Ethos.

    Logos.

  • 3. Multiple Choice
    30 seconds
    1 pt

    Which of the following options is a characteristic of the category "pathos"?

    Pathos will attempt to evoke an emotional response in the consumer.

    Pathos will give you the evidence and statistics you need to fully understand what the product does.

    Pathos will try to convince you.

    Pathos will try to persuade you to buy something.

  • Answer choices
    Tags
    Answer choices
    Tags

    Explore all questions with a free account

    Already have an account?