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- 1. Multiple Choice
The process of creating more for a product is called?
advertising
marketing
promotion
consumerism
- 2. Multiple Choice
When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is
product
price
promotion
place
- 3. Multiple Choice
The main advantage of using cinema as an advertising medium is that it is
cheap
accurate
accessible
informative
- 4. Multiple Choice
One of the criteria for differentiating consumers markets from industrial ones is ................................
type of demand
type of supply
nature of the services rendered
price of the goods
- 5. Multiple Choice
The definition of ‘channel of distribution’ is:
a. the means of transport used between factory and retail shop
b. the firms involved in passing a product from the producer to the customer
c. the way in which a product is transported around a factory during production
d. the road network between the factory and the retail shops.
- 6. Multiple Choice
The channel of distribution shown below
Producer --------> Consumer is most likely to be used by a manufacturer of
a. chocolate bars
b. DVD players
c. mass produced cars
d. specialist racing cars.
- 7. Multiple Choice
All of the following are part of the normal role of wholesalers EXCEPT:
a. breaking large-scale bulk quantities into smaller deliveries to retailers
b. offering credit facilities to the retailers to allow them to have the products delivered before they pay for them
c. arranging delivery of the product to retailers
d. putting goods on display for the consumers to select which one they want to buy.
- 8. Multiple Choice
One of the advantages of using agents for selling goods in foreign markets is that:
a. the agent will not take a profit margin from the sale of goods
b. the producer will have more direct contact with consumers than when an agent is not used
c. the agent will have detailed knowledge of local market conditions
d. the producer will have complete control over where and how the product is sold.
- 9. Multiple Choice
One disadvantage to a producer of using a wholesaler instead of dealing directly with retailers is that:
a. the producer has many more firms to deal with
b. the wholesaler’s profit margin is likely to raise prices of the product
c. the producer will have to make many more deliveries
d. the producer will have to hold a higher level of stocks.
- 10. Multiple Choice
Supplies of oil from an oil well to a refinery are most likely to be transported by:
a. river or canal
b. air freight
c. pipeline
d. road tankers
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