This is any form of communication the entrepreneur uses to inform, persuade, or remind consumers about its products or services.
Advertising
Promotion
Personal Selling
Communication
2. Multiple Choice
2 minutes
1 pt
Shark Tank is a reality TV program that allows entrepreneurs to pitch their business ideas to a panel of potential investors. However, for the entrepreneur, Shark Tank is really a:
promotional tool
investment strategy
product development tactic
focus group experience
3. Multiple Choice
2 minutes
1 pt
The entrepreneur needs a promotional plan and the first step in developing a promotion plan is to:
decide how much to spend
set specific measurable goals
choose the retail price
establish the brand image
4. Multiple Choice
2 minutes
1 pt
This is any form of paid, non-personal communication that uses mass media to deliver the entrepreneur’s message to an audience.
Broadcasting
Targeting
Advertising
Directing
5. Multiple Choice
2 minutes
1 pt
This media includes television and radio, meaning that a signal is transmitted:
Outdoor
Direct Mail
Broadcast
Print
6. Multiple Choice
2 minutes
1 pt
This media includes magazines and newspapers:
Outdoor
Direct Mail
Broadcast
Print
7. Multiple Choice
2 minutes
1 pt
This advertising media includes outside signs, billboards, messages on buildings, signs on buses or taxies, or benches.
Outdoor
Direct Mail
Broadcast
Print
8. Multiple Choice
2 minutes
1 pt
These useful and inexpensive items with the business’s name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads, and key chains are known as:
Specialty Media
Sales Promotion
Guerilla Marketing
Product Sample
9. Multiple Choice
2 minutes
1 pt
Which of the following is the fastest-growing type of advertising? It can be targeted and allows for instant feedback.
Broadcast Advertising
Outdoor Advertising
Print Advertising
Online Advertising
10. Multiple Choice
2 minutes
1 pt
These individuals communicate with their social media followers on behalf of a brand or product. The post (blog, photo, and video) will contain a marketing message targeted and designed for this persons specific followers.
public relations specialist
social media influencer
industrial marketing guru
advertising agency executive
11. Multiple Choice
2 minutes
1 pt
This is any short-term incentive, activity, or material that gives consumers a direct incentive to buy. Examples include coupons, rebates, free samples, contests, sweepstakes, or a free item with purchase.
Viral Marketing
Guerilla Marketing
Personal Selling
Sales Promotion
12. Multiple Choice
2 minutes
1 pt
This is a sales promotion activity that consists of a free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows.
Viral Marketing
Guerilla Marketing
Personal Selling
Product Sample
13. Multiple Choice
2 minutes
1 pt
Classic Cuts Barber Shop gives each customer a card that keeps track of their number of haircuts. After 4 haircuts the customer receives the next haircut for $5. This is an example of a:
Viral Marketing Program
Product Sampling Program
Loyalty Marketing Program
Cooperative Marketing Program
14. Multiple Choice
2 minutes
1 pt
The local restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free kid’s meal each week for one year. This promotional activity is an example of a:
Sweepstakes
Guerrilla Marketing Campaign
Viral Marketing Campaign
Contest
15. Multiple Choice
2 minutes
1 pt
If an entrepreneur decides to have a drawing to give away prizes and money to customers and no special skill is required in order to win a prize, this is best referred to as a:
Sweepstakes
Guerrilla Marketing Campaign
Viral Marketing Campaign
Contest
16. Multiple Choice
2 minutes
1 pt
The entrepreneur should never sell a product to a customer if that product will not meet the customer’s needs.
True
False
17. Multiple Choice
2 minutes
1 pt
Which of the following is a FALSE statement about sales promotion activities?
Sales promotion activities focus on generating long-term sales.
Results are measurable, particularly with contests, coupons, and sweepstakes.
The disadvantage of sales promotion include too much focus on the short-term and losses in profits.
Sales promotion activities include things such as coupons, contests, rebates, & sweepstakes.
18. Multiple Choice
2 minutes
1 pt
This is the effort to reach consumers by generating positive publicity.
Specialty Advertising
Public Relations
Personal Selling
Viral Marketing
19. Multiple Choice
2 minutes
1 pt
This is any non-paid communication about a product, service, company, or cause.
Specialty Advertising
Publicity
Personal Selling
Viral Marketing
20. Multiple Choice
2 minutes
1 pt
Helping customers make wise and satisfying buying decisions that will create an on-going profitable relationship with that customer:
personal selling
telemarketing
prospecting
sales management
21. Multiple Choice
2 minutes
1 pt
Basic, physical, or extended attributes or a product or purchase:
product benefits
product features
22. Multiple Choice
2 minutes
1 pt
Advantages or personal satisfaction a customer will get from a good or service:
product benefits
product features
23. Multiple Choice
2 minutes
1 pt
This is an excellent way for the entrepreneur to find customers. Business representatives attending these are usually the decision-makers for the businesses they represent.
Industrial Conference
Stockholder’s Meeting
Trade Show
Christmas Party
24. Multiple Choice
2 minutes
1 pt
Suggestion selling
should only be attempted when salespeople have time.
hurts a firm because of increased sales-related expenses.
means loading customers down with unwanted goods or expenses.
makes the original purchase more enjoyable.
25. Multiple Choice
2 minutes
1 pt
The best time to attempt suggestion selling is
during the product presentation step of the sale.
after you have taken payment for the original purchase.
after a customer has made a commitment to buy but before payment is made or an order written.