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- 1. Multiple ChoiceDefine: Price.Setting prices to match the competition, to maintain profits or market share.The value placed on a product.Cost of running the business.Company's portion of the total industry sales for a certain product.
- 2. Multiple ChoiceWhat is distribution?connect sellers and buyers but does not own merchandiseis the path a product follows from producer to customerhow to get the product to the right people, right amounts, right time, and right time.business functions used to move the products through the channel to consumers
- 3. Multiple ChoiceWhat are coupons?PINK FLUFFY UNICORNS DANCING ON RAINBOWSPlacing information about goods in the general media.Buyers are entitled to immediate discounts.Consistent message is sent to customers.
- 4. Multiple ChoiceWhat are ways customer perceives a product's price?broadcast mediaThe actual price may be a bigger factor to some segmentsIn advertising, a business pays money to influence people regarding their productIncentives used to get people to buy a product
- 5. Multiple ChoiceDefine: Market ShareThe process used to decide what the price must be to cover all costIncentives used to get people to buy productsSetting prices low on new products at first to establish itSetting the right price to genarate the highest profit
- 6. Multiple ChoiceWhat is direct channelproducer sells directly to the customerintermediary that sells to another intermediaryconnect selllers and buyers buy does not own merchandiseintermediary that sells a product directly to a customer
- 7. Multiple ChoiceWhat is point-of-sale (POS) displays?Displays are placed near the checkout to grab customers' and make it easy to find the product.COnnect the sellers and buyers but does not own merchandise.Shipping products to customers.Above breakpoint.
- 8. Multiple ChoiceWhat is the ordering processing?shipping products to customersmanaging incoming and outgoing orders and determining the most efficient methodsreceiving, storing, and preparing goods for reshipmentmaking decisions about how many goods and other materials to keep in stock
- 9. Multiple Choice¿What is personal selling?This involves direct communication between the sales person and customer.Incentives used to get people to buy a productSometimes buyers will tolerate a a wide range of prices based on the situationDigital Media
- 10. Multiple ChoiceWhat is Breakeven Analysis?Buyers are entitled to immediate discountsThe process used to decide what the price must be to cover all costThe ongoing efforts to foster various positive relationshipsDirect communication between sales, person, and cutomer
- 11. Multiple ChoiceWhat is publicity?Managing incoming and outgoing orders and determining the most efficient methods.Business functions used tom ove the products through the channel to customers.Setting the right price to generate the highest profit.Placing information about goods, services, or companies in general media.
- 12. Multiple ChoiceName the main form (s) of advertising.Digital MediaBroadcast MediaPrint MediaAll of the above
- 13. Multiple ChoiceWhy do companies strive to use integrated marketing communication?Pays money to influence.Direct communication between sales person and customer.Consistent message is sent to customers.Broadcast media, print media, and digital media.
- 14. Multiple ChoiceWhich is an objective of pricing?A company's portion of the total industry sales for a certain product.Setting prices low on a new product at fist to establish itCost set based on the prices of competing productsThe actual price
- 15. Multiple Choicewhat is warehousingreceiving, storing, and preparing goods for reshipmentshipping products to customersphysically handling goods to reduce damage and maximize warehouse spacenone of the above
- 16. Multiple ChoiceWhat is Agents and Brokers?intermediary that sells a product directly to a customerintermediary that sells to another intermediaryproducer sells directly to the customerConnect sellers and buyers but does not own merchandise
- 17. Multiple ChoiceWhat is giving businesses a chance to display or demonstrate their products?Point-of-Sale (POS) DisplaysTrade ShowPremiumsRebates
- 18. Multiple ChoiceDefine promotionIs any form of communication that a business uses to inform, persuade, or remind potential customers about their goods and servicesA business pays money to influence people regarding their productBroadcast mediaCustomers may perceive the quality of an item based on its price.
- 19. Multiple ChoiceWhat is one fact about customer perception of pricing?Pay money to infuenceCost of making a product is used to determine the priceBuyers tolerate a wide range of prices based on the situationThe more you spend on media the more customers would buy the product
- 20. Multiple ChoiceWhat are sales promotions?Incentives used to get people to buy a product.The three medias.The actual price may be a bigger factor to some segmentsPromotion
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