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- Multiple ChoicePlease save your changes before editing any questions.The product life cycle shows the different stages that a product passes through and sales that can be expected at each stageTrueFalse
- Multiple ChoicePlease save your changes before editing any questions.
What is happening at point F on the Product Life Cycle?IntroductionDeclineMaturityGrowth - Multiple ChoicePlease save your changes before editing any questions.Which of these are extension strategies of a product?Cut priceModify the productAll of theseSpecial Offers
- Multiple ChoicePlease save your changes before editing any questions.An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?DeclineMaturityIntroductionGrowth
- Multiple ChoicePlease save your changes before editing any questions.Which of these comments is most suitable for Growth?Heavy investment but no salesSales are likely to be low as the product is new to the marketRevenue is increasing as the product gains popularityLikely to be characterised as a dog in the Boston Matrix
- Multiple ChoicePlease save your changes before editing any questions.Firms with a technically superior good may well engage in price skimming. This comment could apply to which stage of the Product Life Cycle?IntroductionGrowthDeclineMaturity
- Multiple ChoicePlease save your changes before editing any questions.Which is the odd one out?Firms tend to charge a higher price at this stageProducts initial appearance on the market.As time passes sales should riseThis can be expensive. Price charged may have to be high to recoup cost of launching the product
- Multiple ChoicePlease save your changes before editing any questions.
What is happening at point F of the Product Life Cycle?
Growth
Maturity
Extension Strategy
Introduction
- Multiple ChoicePlease save your changes before editing any questions.What happens to the cash flow of a business at the growth stage of the product life cycle?The cash flow should become more positiveCash flow is likely to be negative because money has to be spent on research and developmentSales will fall and cash flow will dropThere may be a need to spend money re-promoting the product. As a result, cash flow may begin to fall.
- Multiple ChoicePlease save your changes before editing any questions.Costs are incurred e.g. building new production lines, promotion and distribution costs. Likely the product will still not be profitable. The length of this stage will vary.MaturityGrowthIntroductionDecline