1. The marketing activity of dividing markets up into smaller units with similar needs and characteristics is known as:
Market penetrating
Target Marketing
Market segment
Marketing segmentation
2. Multiple Choice
30 seconds
1 pt
Benefits of segmentation include; improved customer relations, a more accurate marketing mix and better resource planning in addition to:
Better competitor analysis and advertising spend.
Improved communications and planning.
Improved competitor analysis and strategic marketing planning.
Improved communications and strategic marketing planning.
3. Multiple Choice
30 seconds
1 pt
Demographic segmentation divides the market by:
Lifestyle, personality and self-image
Perceptions, beliefs and values
Age, gender, marital status, social class, religion and education
Location or region
4. Multiple Choice
30 seconds
1 pt
Good marketing is no accident, but a result of careful planning and ________.
execution
selling
strategies
research
5. Multiple Choice
30 seconds
1 pt
Which of the following would be the best illustration of a subculture?
Your university.
A religion.
Your occupation.
A group of close friends.
6. Multiple Choice
30 seconds
1 pt
If actual performance exceeds the expected performance of the product, Then customer is
Satisfied
Dissatisfied
Neutral
Delighted
7. Multiple Choice
30 seconds
1 pt
Bread and milk are which kind of products?
Shopping products
Specialty Products
Unsought products
Convenience products
8. Multiple Choice
30 seconds
1 pt
Parents buy toys for their children act as _______________ in the buying process.
Decider
Buyer
All of the above
9. Multiple Choice
30 seconds
1 pt
Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
10. Multiple Choice
30 seconds
1 pt
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing
To make products easily visible and available
To promote sales of products
To differentiate their products from those of competitors
To do marketing surveys
11. Multiple Choice
30 seconds
1 pt
What is the last stage of the consumer decision process?
problem recognition
post purchase behavior
alternative evaluation
purchase
12. Multiple Choice
30 seconds
1 pt
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
Information search
Purchase
Evaluation of alternatives
Post purchase
13. Multiple Choice
30 seconds
1 pt
While buying milk which kind of behaviour is displayed by a person?
Extensive problem solving behaviour
Routinized buying behaviour
Variety seeking behaviour
None of the above
14. Multiple Choice
30 seconds
1 pt
Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
undermining competitive competencies
building customer loyalty
milking the market for product desires
renewing a customer base
15. Multiple Choice
30 seconds
1 pt
The extended Ps of service marketing mix are :
People, Product, Place
Price Physical Evidence, Promotion
Physical Environment, Process, People
Product, Process, Physical Environment
16. Multiple Choice
30 seconds
1 pt
Which one of the following phrases reflects the marketing concept?
The supplier is a king in the market
Marketing should be viewed as hunting not gardening
This is what I make, won’t you please buy it?
This is what I want, won’t you please make it?
17. Multiple Choice
30 seconds
1 pt
The task of any business is to deliver ________ at a profit.
customer needs
customer value
products and services
improved quality
18. Multiple Choice
30 seconds
1 pt
________ portrays the “whole person” interacting with his or her environmen
Attitude
Lifestyle
Lifestyle
Culture
19. Multiple Choice
30 seconds
1 pt
If performance meets consumer expectations, the consumer is ________.
delighted
satisfied
disappointed
surprised.
20. Multiple Choice
30 seconds
1 pt
The _____ identifies the product or brand
Container
Packaging
Advertisement
Label
21. Multiple Choice
30 seconds
1 pt
Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
convenience
shopping
specialty
unsought
22. Multiple Choice
30 seconds
1 pt
How many stages are there in the general purchase decision process?
7
9
5
3
23. Multiple Choice
30 seconds
1 pt
Price is generally more important in
low involvement purchase decisions
high involvement purchase decisions
24. Multiple Choice
30 seconds
1 pt
Which of the following is not an attitude component?
Effective
Conative
Cognitive
Affective
25. Multiple Choice
30 seconds
1 pt
The ultimate goal of marketing is:
to facilitate consumer experimentation
to raise consumer awareness
to manage effectively, long run customer behaviour
to satisfy consumer needs for information
26. Multiple Choice
30 seconds
1 pt
Print media are more effective for marketing communications concerning:
high involvement purchase decisions
low involvement purchase decisions
27. Multiple Choice
30 seconds
1 pt
Broadcast media are more effective for marketing communications concerning:
high involvement purchase decisions
low involvement purchase decisions
28. Multiple Choice
30 seconds
1 pt
The first step in the market segmentation process is to.
Segment the market.
Target the market.
Position offer in the market
Define the market
29. Multiple Choice
30 seconds
1 pt
Which of the following 'market definitions' could be used by Mercedes Benz in describing its market?
The motor car market. The motor car market.
The luxury car market.
The transportation market.
All of the above.
30. Multiple Choice
30 seconds
1 pt
Which one of the following is not a geodemographic basis for market segmentation?
Personality.
Postcode.
Marital status
Occupation.
31. Multiple Choice
30 seconds
1 pt
Psychographic segmentation categorises markets according to ...
Preference to behave in certain ways.
Characteristics of the organisation.
People's product usage patterns.
None of the above.
32. Multiple Choice
30 seconds
1 pt
Market positioning involves ...
Designing, communicating and delivering value
Creating an appropriate image of your offering in the minds of customers.
Understanding the unique value propositions of your offering.