Other

Image

CLEVER MARKETING II

12
plays

32 questions

Show Answers
See Preview
  • 1. Multiple Choice
    30 seconds
    1 pt
    1. The marketing activity of dividing markets up into smaller units with similar needs and characteristics is known as:
    Market penetrating
    Target Marketing
    Market segment
    Marketing segmentation
  • 2. Multiple Choice
    30 seconds
    1 pt
    Benefits of segmentation include; improved customer relations, a more accurate marketing mix and better resource planning in addition to:
    Better competitor analysis and advertising spend.
    Improved communications and planning.
    Improved competitor analysis and strategic marketing planning.
    Improved communications and strategic marketing planning.
  • 3. Multiple Choice
    30 seconds
    1 pt
    Demographic segmentation divides the market by:
    Lifestyle, personality and self-image
    Perceptions, beliefs and values
    Age, gender, marital status, social class, religion and education
    Location or region
  • Answer choices
    Tags
    Answer choices
    Tags

    Explore all questions with a free account

    Already have an account?