The methods a business uses to communicate with its customers to make them aware of their products
Audio or visual form of marketing for products or services
2. Multiple Choice
30 seconds
1 pt
Define the term 'advertising'
The methods a business uses to communicate with its customers to make them aware of their products
Audio or visual form of marketing for products or services
3. Multiple Choice
30 seconds
1 pt
Define the term 'public relations'
Relationship between a business and its customers. Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
Relationship between a business and its commercial partners. This relationship is really important.
4. Multiple Choice
30 seconds
1 pt
Which strategy is not included within a businesses overall promotional mix?
Advertising
Sales promotions
Direct marketing
Creating a business plan
5. Multiple Choice
30 seconds
1 pt
Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?
True
False
6. Multiple Choice
30 seconds
1 pt
Below the line promotion involves what activities?
Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers
Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.
7. Multiple Choice
30 seconds
1 pt
Why do businesses offer three goods for the price of 2?
Used by businesses to shift old stock or where stock has not been selling as well as expected.
Customers stockpile and won’t need to buy those products for a while.
8. Multiple Choice
30 seconds
1 pt
What is the problem with businesses offering three goods for the price of 2?
Used by businesses to shift old stock or where stock has not been selling as well as expected.
Customers stockpile and won’t need to buy those products for a while.
9. Multiple Choice
30 seconds
1 pt
Why do businesses need to advertise?
To keep loyal customers
To take customers from competitors by tempting them to try a new product or service
Both options
10. Multiple Choice
30 seconds
1 pt
What is meant by 'commercial radio'?
A radio station that broadcasts music
Home radio that derives money from the sale of advertising online