Chapter 14: Marketing Mix Promotion

1.

Multiple Choice

45 sec

1 pt

Promotion of a product can include all of the following except:

advertising a new product

offering money-off vouchers to encourage increased sales

personal selling by using sales representatives

redesigning a product to make it look more modern

2.

Multiple Choice

45 sec

1 pt

One of the aims of promotion is to:

lower the price of the product

update the product

inform consumers about the product

to lower the costs of producing the product

3.

Multiple Choice

45 sec

1 pt

Before deciding on the most appropriate advertising media, it is important to:

change the price of the product

redesign the product

establish the target audience for the product

introduce an extension strategy for the product

4.

Multiple Choice

45 sec

1 pt

Which of the following is an advantage of television advertising?

It is cheaper than most other forms of advertising.

It can be used to give the consumer product information.

It can be aimed at audiences at different times of the day.

All members of the target audience will see the adverts

5.

Multiple Choice

45 sec

1 pt

If a firm wanted to advertise the technical details of its products, it would use:

a business newspaper

billboards and posters

radio

cinema adverts

6.

Multiple Choice

45 sec

1 pt

If a toy retailer wants to inform potential consumers of its large product range. It would use:

billboards and posters

children’s television

evening radio programmes

national newspapers

7.

Multiple Choice

45 sec

1 pt

A firm is set to launch a new high energy sports drink. Which method of promotion would it use?

national television advertising during the Olympic Games

sports magazines with a national coverage

national newspapers

a local radio station

8.

Multiple Choice

45 sec

1 pt

Which of the following is an example of sales promotion?

advertising a new product on television

using specialist magazines to advertise the product

billboards and posters

special offers and free gifts

9.

Multiple Choice

45 sec

1 pt

All of the following are important when considering which method ofpromotion to use except:

the stage of the product life cycle the product is in

the total promotional budget

the target audience (or market) being aimed at

the packaging of the product

10.

Multiple Choice

45 sec

1 pt

One of the advantages of sales promotion is that it:

encourages consumers to buy the product more often

informs the public of a new product

allows the firm to lower the price

does not cost the firm anything, unlike advertising.

11.

Multiple Choice

45 sec

1 pt

Which of the following is NOT an example of public relations?

promotion of a football team

donations by the firm to charity

advertising on national radio

letting a newspaper journalist try a product out

12.

Multiple Choice

45 sec

1 pt

One argument against all forms of promotion is that:

they are always very expensive

they raise firms’ costs and this could raise prices

they are unfair as children will nag parents to buy products

some people might not see the promotions

13.

Multiple Choice

45 sec

1 pt

Personal selling is most likely to be used forwhich of the following products?

daily newspaper

bars of chocolate

food products from a supermarket

business computers

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