Chapter 14: Marketing Mix Promotion
2 years ago
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  • Question 1
    30 seconds
    Q. Promotion of a product can include all of the following except:
    answer choices
    advertising a new product
    offering money-off vouchers to encourage increased sales
    personal selling by using sales representatives
    redesigning a product to make it look more modern
  • Question 2
    30 seconds
    Q. One of the aims of promotion is to:
    answer choices
    lower the price of the product
    update the product
    inform consumers about the product
    to lower the costs of producing the product
  • Question 3
    30 seconds
    Q. Before deciding on the most appropriate advertising media, it is important to:
    answer choices
    change the price of the product
    redesign the product
    establish the target audience for the product
    introduce an extension strategy for the product
  • Question 4
    30 seconds
    Q. Which of the following is an advantage of television advertising?
    answer choices
    It is cheaper than most other forms of advertising.
    It can be used to give the consumer product information.
    It can be aimed at audiences at different times of the day.
    All members of the target audience will see the adverts
  • Question 5
    30 seconds
    Q. If a firm wanted to advertise the technical details of its products, it would use:
    answer choices
    a business newspaper
    billboards and posters
    radio
    cinema adverts
  • Question 6
    30 seconds
    Q. If a toy retailer wants to inform potential consumers of its large product range. It would use:
    answer choices
    billboards and posters
    children’s television
    evening radio programmes
    national newspapers
  • Question 7
    30 seconds
    Q. A firm is set to launch a new high energy sports drink. Which method of promotion would it use?
    answer choices
    national television advertising during the Olympic Games
    sports magazines with a national coverage
    national newspapers
    a local radio station
  • Question 8
    30 seconds
    Q. Which of the following is an example of sales promotion?
    answer choices
    advertising a new product on television
    using specialist magazines to advertise the product
    billboards and posters
    special offers and free gifts
  • Question 9
    30 seconds
    Q. All of the following are important when considering which method ofpromotion to use except:
    answer choices
    the stage of the product life cycle the product is in
    the total promotional budget
    the target audience (or market) being aimed at
    the packaging of the product
  • Question 10
    30 seconds
    Q. One of the advantages of sales promotion is that it:
    answer choices
    encourages consumers to buy the product more often
    informs the public of a new product
    allows the firm to lower the price
    does not cost the firm anything, unlike advertising.
  • Question 11
    30 seconds
    Q. Which of the following is NOT an example of public relations?
    answer choices
    promotion of a football team
    donations by the firm to charity
    advertising on national radio
    letting a newspaper journalist try a product out
  • Question 12
    30 seconds
    Q. One argument against all forms of promotion is that:
    answer choices
    they are always very expensive
    they raise firms’ costs and this could raise prices
    they are unfair as children will nag parents to buy products
    some people might not see the promotions
  • Question 13
    30 seconds
    Q. Personal selling is most likely to be used forwhich of the following products?
    answer choices
    daily newspaper
    bars of chocolate
    food products from a supermarket
    business computers
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