Chapter 13: The Marketing Mix Price

Chapter 13: The Marketing Mix Price

Assessment

Assessment

Created by

Dean Hoss

Other

10th - 11th Grade

312 plays

Hard

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15 questions

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1.

MULTIPLE CHOICE

30 sec • 1 pt

In a free market, prices are determined by:

2.

MULTIPLE CHOICE

30 sec • 1 pt

When the price of most products increases, the demand for these products will be likely to:

3.

MULTIPLE CHOICE

30 sec • 1 pt

The demand for Coke is most likely to be affected by which of the following changes?

4.

MULTIPLE CHOICE

30 sec • 1 pt

The price for a product rises 10%, product demand falls by a smaller proportion, which is true?

5.

MULTIPLE CHOICE

30 sec • 1 pt

The price of a product rises by 5% and the market supply rises by 20%. Which is true?

6.

MULTIPLE CHOICE

30 sec • 1 pt

When demand and supply are equal in a free market, which of the following is true?

7.

MULTIPLE CHOICE

30 sec • 1 pt

A firm is most likely to adopt a low price (penetration) strategy for a product when:

8.

MULTIPLE CHOICE

30 sec • 1 pt

The cost of making 1000 units is $500. What is the price if a profit mark-up of 50% is added?

9.

MULTIPLE CHOICE

30 sec • 1 pt

A firm aiming to create a luxury, quality clothes product image will use which pricing strategy

10.

MULTIPLE CHOICE

30 sec • 1 pt

A shop has chairs that have been in stock for over a year. To sell them quickly it will use:

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