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- 1. Multiple ChoiceMarketing links producers toDistributorsRetailersMarketersCustomers
- 2. Multiple ChoiceMarketing is described as creatingExchangesNeedsAdvertisementsGaps
- 3. Multiple ChoiceWhich of the following is a marketing activity?Balancing customer needs with wantsLeading a project teamCommunicating with customersLowering operational expenses
- 4. Multiple ChoiceWhat provides the basis for all marketing goals and actions?PricingPlanningBudgetingRetailing
- 5. Multiple ChoiceWhich of the following influences the process of determining price:Customers’ perception of valuePublicityPurchase locationSales promotion
- 6. Multiple ChoiceWhich of the following is a method used to communicate with customers:Personal sellingManufacturingCustomer orientationMarketing concept
- 7. Multiple ChoiceWhich of the following is an example of communicating with customers:Sponsoring a charity eventCreating a new productChoosing a store to distribute productsDeveloping a marketing plan
- 8. Multiple ChoiceThe purpose of communicating with customers is toGather participants for a surveyBefriend customersDetermine pricesAttract customers’ interest
- 9. Multiple ChoiceIn an overall sense, where does marketing occur?Wherever advertisements areWherever stores areWherever businesses areWherever customers are
- 10. Multiple ChoiceOf the following, which is a durable good:Coffee mugInsect repellentHamburgerLip balm
- 11. Multiple ChoiceWhich of the following activities is an aspect of marketing a service:Finding out customers’ favorite coffee flavorsDetermining how much to charge for a haircutDeveloping a new, improved cell phoneAdvertising the state of Michigan on television
- 12. Multiple ChoiceWhich of the following items cannot be marketed:HolidayHealthHopefulnessHawaii
- 13. Multiple ChoiceIn the marketing concept, whose point of view matters most?Seller’sBuyer’sMarketer’sPlanner’s
- 14. Multiple ChoiceAccording to the marketing concept, which option demonstrates customer orientation?Convincing a buyer to buyResearching a firm’s competitorsFinding out what a buyer wantsAdvertising the features of a product
- 15. Multiple ChoiceAccording to the marketing concept, which option shows company commitment?Leaving marketing to the marketing departmentTeaching marketing to college marketing studentsSetting aside funds to research what customers wantPricing a product to maximize profitability per item
- 16. Multiple ChoiceAccording to the marketing concept, keeping company goals in mind meansMaking product prices lowContaining marketing costsPutting marketing second to other company goalsMaintaining the firm’s purpose
- 17. Multiple ChoiceOverall, what does marketing allow us to do?Stop buying onlineLive our daily livesFeel better about shoppingLimit our spending
- 18. Multiple ChoiceWhich of the following is the most common reason for businesses to search for ways to make their products better and cheaper:CompetitionPublicityE-commerceService marketing
- 19. Multiple ChoiceMarketing encourages people from different countries to __________ frequently.TravelTrainThinkTrade
- 20. Multiple ChoiceWithout marketing, producers and customers would beIn close communication with each other.Highly dependent on advertising agenciesDisconnected from each otherExposed to many new and improved products
- 21. Multiple ChoiceWhich would probably result if a business reduced its marketing costs?Increased costs of productionDecreased variety of consumer goodsIncreased consumer awareness of goods and servicesDecreased need for customer contact with businesses
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