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- Multiple ChoicePlease save your changes before editing any questions.Marketing links producers toDistributorsRetailersMarketersCustomers
- Multiple ChoicePlease save your changes before editing any questions.Marketing is described as creatingExchangesNeedsAdvertisementsGaps
- Multiple ChoicePlease save your changes before editing any questions.Which of the following is a marketing activity?Balancing customer needs with wantsLeading a project teamCommunicating with customersLowering operational expenses
- Multiple ChoicePlease save your changes before editing any questions.What provides the basis for all marketing goals and actions?PricingPlanningBudgetingRetailing
- Multiple ChoicePlease save your changes before editing any questions.Which of the following influences the process of determining price:Customers’ perception of valuePublicityPurchase locationSales promotion
- Multiple ChoicePlease save your changes before editing any questions.Which of the following is a method used to communicate with customers:Personal sellingManufacturingCustomer orientationMarketing concept
- Multiple ChoicePlease save your changes before editing any questions.Which of the following is an example of communicating with customers:Sponsoring a charity eventCreating a new productChoosing a store to distribute productsDeveloping a marketing plan
- Multiple ChoicePlease save your changes before editing any questions.The purpose of communicating with customers is toGather participants for a surveyBefriend customersDetermine pricesAttract customers’ interest
- Multiple ChoicePlease save your changes before editing any questions.In an overall sense, where does marketing occur?Wherever advertisements areWherever stores areWherever businesses areWherever customers are
- Multiple ChoicePlease save your changes before editing any questions.Of the following, which is a durable good:Coffee mugInsect repellentHamburgerLip balm
- Multiple ChoicePlease save your changes before editing any questions.Which of the following activities is an aspect of marketing a service:Finding out customers’ favorite coffee flavorsDetermining how much to charge for a haircutDeveloping a new, improved cell phoneAdvertising the state of Michigan on television
- Multiple ChoicePlease save your changes before editing any questions.Which of the following items cannot be marketed:HolidayHealthHopefulnessHawaii
- Multiple ChoicePlease save your changes before editing any questions.In the marketing concept, whose point of view matters most?Seller’sBuyer’sMarketer’sPlanner’s
- Multiple ChoicePlease save your changes before editing any questions.According to the marketing concept, which option demonstrates customer orientation?Convincing a buyer to buyResearching a firm’s competitorsFinding out what a buyer wantsAdvertising the features of a product
- Multiple ChoicePlease save your changes before editing any questions.According to the marketing concept, which option shows company commitment?Leaving marketing to the marketing departmentTeaching marketing to college marketing studentsSetting aside funds to research what customers wantPricing a product to maximize profitability per item
- Multiple ChoicePlease save your changes before editing any questions.According to the marketing concept, keeping company goals in mind meansMaking product prices lowContaining marketing costsPutting marketing second to other company goalsMaintaining the firm’s purpose
- Multiple ChoicePlease save your changes before editing any questions.Overall, what does marketing allow us to do?Stop buying onlineLive our daily livesFeel better about shoppingLimit our spending
- Multiple ChoicePlease save your changes before editing any questions.Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:CompetitionPublicityE-commerceService marketing
- Multiple ChoicePlease save your changes before editing any questions.Marketing encourages people from different countries to __________ frequently.TravelTrainThinkTrade
- Multiple ChoicePlease save your changes before editing any questions.Without marketing, producers and customers would beIn close communication with each other.Highly dependent on advertising agenciesDisconnected from each otherExposed to many new and improved products
- Multiple ChoicePlease save your changes before editing any questions.Which would probably result if a business reduced its marketing costs?Increased costs of productionDecreased variety of consumer goodsIncreased consumer awareness of goods and servicesDecreased need for customer contact with businesses