Have an account?
Skip to Content
Build your own quiz
Suggestions for you
25 questions
Show Answers
See Preview
- 1. Multiple Choice
Harley Davidson Motorcycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus onProductPlacePricePromotion - 2. Multiple ChoicePackaging is an example of which of the following marketing strategies?PriceProductPlacePromotion
- 3. Multiple ChoiceWhich of the following best describes a target market?Close competitors of a businessThe people who buy a business's productsGroups that do not buy a business's productsThe individuals at whom a business's marketing strategies are aimed
- 4. Multiple ChoiceMarketing managers are concerned with consumer behavior becauseconsumers always behave in a rational and predictable manner.the way consumers behave is easily controlled by marketing strategies.the way consumers behave is always unpredictable.the way consumers respond to a business's marketing strategies has a large impact on the business's success.
- 5. Multiple ChoiceWhich phase of the Product life cycle is a downward turn in sales leading to the demise of a product.IntroductionGrowthMaturityDecline
- 6. Multiple ChoiceWhy does a company need to know what stage of the product life cycle its products are in?To prevent imitators from entering the marketTo find new uses for the productTo predict the length of the life cycleTo adapt its marketing strategies
- 7. Multiple ChoiceWhy might profits sometimes decline for a company that first introduced a product during the growth stage of a product's life cycle?Because sales decline in the growth stageBecause marketing strategies are adjustedBecause competitors have entered the marketBecause production is more efficient
- 8. Multiple ChoiceWhich of the following is a way that a business can extend the life cycle of an established product?promoting the product to current usersfinding new uses for the productrestricting distributionattracting customers who are innovators
- 9. Multiple ChoiceFive years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?take the product off the marketdo nothing, fluctuations in sales are commonmodify or update the product to renew customer interesttriple the advertising budget for the product
- 10. Multiple Choice1.“Snap, Crackle, Pop”
2.“Have It Your Way”
3.“Just Do It”
These are all examples oflogostrademarkssloganssayings - 11. Multiple ChoiceQuestions such as
-What is the value of the product to the buyer?
-What discounts should be offered to your customers?ProductPlacePricePromotion - 12. Multiple ChoiceAll are marketing activities except...sellingstoringcommunicatingresearching
- 13. Multiple ChoiceIf a company is particularly in tune with what consumers need and want, their marketing style would be calledproduction-orientedsales-orientedprofit-orientedcustomer-oriented
- 14. Multiple ChoiceBusinesses that sell to other businesses are calledwholesalersretailersproducersconsumers
- 15. Multiple ChoiceMotor oil, computers and tables are examples ofindustrial goodsconsumer goodsboth of the answersneither of the answers
- 16. Multiple ChoiceA product is usually unsought because the customerCannot find the productHas compared the product with other similar productsDoes not have a strong need for the productWants the product but cannot afford it
- 17. Multiple ChoiceIn the middle to late 1900s, businesses became more focused on widespread distribution and promotion due to increased competition. Historically, this became known as what?Production-oriented marketingSales-oriented marketingCustomer-oriented marketingMarket-oriented marketing
- 18. Multiple ChoiceThe product life cycle stage in which there is only one brand of a product available for consumers to purchase is theIntroductionGrowthMaturityDecline
- 19. Multiple ChoiceProducts that customers insist on having and are willing to search for until they find them are calledconvenience goodsshopping goodsspecialty goodsunsought goods
- 20. Multiple ChoiceWhat percentage of all people employed in the United States work in a marketing job or a marketing business?less than 10%about 33%about 50%about 90%
- 21. Multiple ChoiceWhether a product is an industrial good or a consumer good is based onWho uses the productWhat kind of company makes the productThe type of marketing activities usedThe price of the product
- 22. Multiple ChoiceA company will use market research to identify marketsBefore the products are developedDuring the product development processAfter products are developed but before marketing beginsOnly when products do not sell well
- 23. Multiple ChoiceSorting grapefruit by size and appearance and determining an appropriate price is an example of which marketing activity?Evaluating and costingExamining and pricingFiltering and indexingGrading and valuing
- 24. Multiple ChoiceCandy, milk, soft drinks and light bulbs are examples ofConvenience goodsShopping goodsSpecialty goodsUnsought goods
- 25. Multiple ChoicePreston Tucker ended up going to jail for fraud and insider trading.truefalse
- Answer choicesTagsAnswer choicesTags