Business intelligence (BI) is a broad category of application programs which includes :
Decision support
Data mining
OLAP
All of the mentioned
2. Multiple Choice
2 minutes
1 pt
Point out the correct statement :
OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making
Business intelligence equips enterprises to gain business advantage from data
BI makes an organization agile thereby giving it a lower edge in today’s evolving market condition.
None of the mentioned
3. Multiple Choice
2 minutes
1 pt
BI can catalyze a business’s success in terms of :
Distinguish the products and services that drive revenues.
Rank customers and locations based on profitability.
Ranks customers and locations based on probability.
All of the mentioned
4. Multiple Choice
2 minutes
1 pt
Which of the following areas are affected by BI ?
Revenue
CRM
Sales
All of the mentioned
5. Multiple Choice
2 minutes
1 pt
Point out the wrong statement
Data is factual information for analysis
BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data
Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer
None of the mentioned
6. Multiple Choice
2 minutes
1 pt
________ is a performance management tool that recapitulates an organization’s performance from several standpoints on a single page.
Balanced Scorecard
Data Cube
Dashboard
All of the mentioned
7. Multiple Choice
2 minutes
1 pt
__________ is a system where operations like data extraction, transformation and loading operations are executed.
Data staging
Data integration
ETL
None of the mentioned
8. Multiple Choice
2 minutes
1 pt
_________ is a category of applications and technologies for presenting and analyzing corporate and external data
Data warehouse
MIS
EIS
All of the mentioned
9. Multiple Choice
2 minutes
1 pt
Which of the following is process of basing an organization’s actions and decisions on actual measured results of performance ?
Institutional performance management
Gap analysis
Slice and Dice
None of the mentioned
10. Multiple Choice
2 minutes
1 pt
Which of the following does not form part of BI Stack in SQL Server ?
SSRS
SSIS
SSAS
OBIEE
11. Multiple Choice
2 minutes
1 pt
In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences.
Webservices
customer-facing
client/server
personalization
12. Multiple Choice
2 minutes
1 pt
This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.
clickstream analysis
database marketing
customer relationship management
CRM analytics
13. Multiple Choice
2 minutes
1 pt
This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. b. c. d.
best practice
data mart
business information warehouse
business intelligence
14. Multiple Choice
2 minutes
1 pt
This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases. b. c. d.
database marketing
marketing encyclopedia
application integration
service oriented integration
15. Multiple Choice
2 minutes
1 pt
Which of the following are not done by Business Intelligence (BI) systems?
Analyze past and current activities only
Process and record transactions only
Both of the above are correct.
Neither of the above is correct
16. Multiple Choice
2 minutes
1 pt
We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .
the basic probability
support
lift
confidence
17. Multiple Choice
2 minutes
1 pt
Business Intelligence (BI) reporting systems cannot do which of the following operations?
Filter data
Group data
Modify data
Both filter and group data
18. Multiple Choice
1 minute
1 pt
Which of the following is not a component of a data warehouse?
Data extraction/cleaning/preparation programs
Data warehouse data
Data metadata
None of the above are data warehouse components
19. Multiple Choice
2 minutes
1 pt
Business Intelligence (BI) reporting analyses can be performed using ________ .
standard SQL only
extensions to SQL only
OLAP only
both standard SQL and extensions to SQL
20. Multiple Choice
2 minutes
1 pt
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________
dirty data
inconsistent data
non-integrated data
a "wrong format" problem
21. Multiple Choice
2 minutes
1 pt
The reports generated by a reporting system are usually not delivered in which of the following media?
Web portal
Commercial courier service
Digital dashboard
E-Mail
22. Multiple Choice
2 minutes
1 pt
Which of the following is an unsupervised data mining technique?
Cluster analysis only
Regression Analysis only
RFM Analysis only
Both Regression Analysis and RFM Analysis
23. Multiple Choice
1 minute
1 pt
In OLAP, we are interested in ________ .
levels only
dimensions only
measures only
measures and dimensions
24. Multiple Choice
2 minutes
1 pt
Which of the following is not a reason that operational data are difficult to read?
Non-duplicated data
Dirty data
Missing values
Non-integrated data
25. Multiple Choice
2 minutes
1 pt
This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
customer managed relationship
data mining
. permission marketing
one-to-one marketing
26. Multiple Choice
2 minutes
1 pt
In an Internet context, this is the practice of tailoring Web pages to individual users' characteristics or preferences.
Web services
customer-facing
client/server
personalization
27. Multiple Choice
2 minutes
1 pt
This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise's future sales and service and lower cost.
clickstream analysis
CRM analytics
database marketing
customer relationship management
28. Multiple Choice
2 minutes
1 pt
This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
best practice
data mart
business intelligence
business warehouse
29. Multiple Choice
1 minute
1 pt
This is a central point in an enterprise from which all customer contacts are managed.
contact center
help system
call center
help desk
30. Multiple Choice
2 minutes
1 pt
This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.