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- 1. Multiple-choice2 minutes1 ptBusiness intelligence (BI) is a broad category of application programs which includes :
Decision supportData mining
OLAPAll of the mentioned - 2. Multiple-choice2 minutes1 ptPoint out the correct statement :OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision makingBusiness intelligence equips enterprises to gain business advantage from dataBI makes an organization agile thereby giving it a lower edge in today’s evolving market condition.None of the mentioned
- 3. Multiple-choice2 minutes1 ptBI can catalyze a business’s success in terms of :Distinguish the products and services that drive revenues.Rank customers and locations based on profitability.Ranks customers and locations based on probability.All of the mentioned
- 4. Multiple-choice2 minutes1 ptWhich of the following areas are affected by BI ?RevenueCRMSalesAll of the mentioned
- 5. Multiple-choice2 minutes1 ptPoint out the wrong statementData is factual information for analysisBI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the dataCustomer relationship management (CRM) entails all aspects of interaction that a company has with its customerNone of the mentioned
- 6. Multiple-choice2 minutes1 pt________ is a performance management tool that recapitulates an organization’s performance from several standpoints on a single page.
Balanced ScorecardData CubeDashboardAll of the mentioned - 7. Multiple-choice2 minutes1 pt__________ is a system where operations like data extraction, transformation and loading operations are executed.Data stagingData integrationETLNone of the mentioned
- 8. Multiple-choice2 minutes1 pt_________ is a category of applications and technologies for presenting and analyzing corporate and external dataData warehouseMISEISAll of the mentioned
- 9. Multiple-choice2 minutes1 ptWhich of the following is process of basing an organization’s actions and decisions on actual measured results of performance ?Institutional performance managementGap analysisSlice and DiceNone of the mentioned
- 10. Multiple-choice2 minutes1 ptWhich of the following does not form part of BI Stack in SQL Server ?
SSRSSSISSSASOBIEE - 11. Multiple-choice2 minutes1 ptIn an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences.Webservicescustomer-facingclient/serverpersonalization
- 12. Multiple-choice2 minutes1 ptThis is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.clickstream analysisdatabase marketingcustomer relationship managementCRM analytics
- 13. Multiple-choice2 minutes1 ptThis is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
b.
c.
d.
best practicedata martbusiness information warehousebusiness intelligence - 14. Multiple-choice2 minutes1 ptThis is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.
b.
c.
d.
database marketingmarketing encyclopediaapplication integrationservice oriented integration - 15. Multiple-choice2 minutes1 ptWhich of the following are not done by Business Intelligence (BI) systems?Analyze past and current activities onlyProcess and record transactions onlyBoth of the above are correct.Neither of the above is correct
- 16. Multiple-choice2 minutes1 ptWe have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .the basic probabilitysupportliftconfidence
- 17. Multiple-choice2 minutes1 ptBusiness Intelligence (BI) reporting systems cannot do which of the following operations?Filter dataGroup dataModify dataBoth filter and group data
- 18. Multiple-choice1 minute1 ptWhich of the following is not a component of a data warehouse?Data extraction/cleaning/preparation programsData warehouse dataData metadataNone of the above are data warehouse components
- 19. Multiple-choice2 minutes1 ptBusiness Intelligence (BI) reporting analyses can be performed using ________ .standard SQL onlyextensions to SQL onlyOLAP onlyboth standard SQL and extensions to SQL
- 20. Multiple-choice2 minutes1 ptWe have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________dirty datainconsistent datanon-integrated dataa "wrong format" problem
- 21. Multiple-choice2 minutes1 ptThe reports generated by a reporting system are usually not delivered in which of the following media?Web portalCommercial courier serviceDigital dashboardE-Mail
- 22. Multiple-choice2 minutes1 ptWhich of the following is an unsupervised data mining technique?Cluster analysis onlyRegression Analysis onlyRFM Analysis onlyBoth Regression Analysis and RFM Analysis
- 23. Multiple-choice1 minute1 ptIn OLAP, we are interested in ________ .levels onlydimensions onlymeasures onlymeasures and dimensions
- 24. Multiple-choice2 minutes1 ptWhich of the following is not a reason that operational data are difficult to read?Non-duplicated dataDirty dataMissing valuesNon-integrated data
- 25. Multiple-choice2 minutes1 ptThis is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
customer managed relationshipdata mining
. permission marketing
one-to-one marketing
- 26. Multiple-choice2 minutes1 ptIn an Internet context, this is the practice of tailoring Web pages to individual users' characteristics or preferences.
Web services
customer-facing
client/server
personalization - 27. Multiple-choice2 minutes1 ptThis is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise's future sales and service and lower cost.
clickstream analysis
CRM analyticsdatabase marketing
customer relationship management
- 28. Multiple-choice2 minutes1 ptThis is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
best practice
data martbusiness intelligence
business warehouse - 29. Multiple-choice1 minute1 ptThis is a central point in an enterprise from which all customer contacts are managed.contact center
help systemcall center
help desk - 30. Multiple-choice2 minutes1 ptThis is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.
customer service chat
customer life cycle
customer segmentation
. change management
