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- 1. Multiple ChoiceCustomer Analysis(surveys) are a great source to study a customers buying habits.TRUEFALSE
- 2. Multiple ChoiceA ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.DemographicSocial-Cultural(Psychographics)GeographicBehavioral
- 3. Multiple ChoiceSWOT stands for....Social Awareness TalentsSocial Weakness of ThreatsStrengths, Weakness, Opportunities, ThreatsNone of the abobe
- 4. Multiple ChoiceThe change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.GeographicDemographicPsychographicTelepathic
- 5. Multiple Choice___________is based on the way a customer use the product.Mass MarketingBehavioralTarget MarketDemographic
- 6. Multiple Choice__________are used to identify customers with similar wants and needs.Geographic DataCustomer SurveyBehavioral ResearchMarket Segmentations Methods
- 7. Multiple ChoiceA customers interest in playing basketball can help a marketer determine his/her ______.Psychographic criteriaGeographic criteriaDemographic criteriaBehavioral criteria
- 8. Multiple ChoiceSegmentation Variable is called..Customer CharacteristicsMarket ComponentsMass MarketingNone of the above
- 9. Multiple ChoiceChad has an interest partying every weekend this can help a marketer determine his ______.Psychographic criteriaGeographic criteriaDemographic criteriaBehavioral criteria
- 10. Multiple ChoiceKnowing a customers family size can not help determine the demographics of the target market.TRUEFALSE
- 11. Multiple Choice
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.Target MarketBehavioralDemographicGeographic - 12. Multiple ChoiceMoney left over after paying your bills and basic living necessities is called.Disposable IncomeCensusDiscretionary IncomeSavings account
- 13. Multiple ChoiceKnowing the income of a potential customer can help you determine products' __________.PricingPlacePromotionLabel
- 14. Multiple ChoiceAfrica-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.GenderIncomeMarital StatusEthnic Background
- 15. Multiple Choice_____________involves using a single marketing strategy to reach all customers.A Market PlanKeeping up with the trendsMass MarketingNone of the above
- 16. Multiple ChoiceIndia researched the target market for her hair care business and found that 50% of African-American population live in the south. If she plans to be successful she should market her business in these cities...Baltimore, Richmond, Los AnglesAtlanta, Columbia, CharlotteOklahoma, Denver, ChicagoAll of the above
- 17. Multiple ChoiceMoney left over after taxes is called...Disposable IncomeIncome Tax CheckDiscretionary IncomeIncome extra
- 18. Multiple ChoiceA consumer attitude includes all the following..healthy eating, trend-setting, exercisingshoveling snow, wearing shorts in Februarypurchasing from the same company all the timemoving from state to state
- 19. Multiple ChoiceA formal written document that directs a company's activities for a specific time is a___________.Technology solutionMarket TargetMarket SummaryMarketing Plan
- 20. Multiple Choice___________ is a method used to identify customers with similar wants and needs.SellingPlanningMarket SegmentationSales pitch
- Answer choicesTagsAnswer choicesTags