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- 1. Multiple Choice
Logos, trademarks and images are examples of which of the following?BrandingPositioningPackagingMarket penetration - 2. Multiple ChoiceHarley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus onProductPlacePricePromotion
- 3. Multiple ChoiceWhat is the purpose of product differentiation?To simplify pricingTo target mass marketsTo minimise produtionTo target individual market segments
- 4. Multiple ChoiceBusinesses are becoming increasingly aware that social media advertising can have positive results because it isan effective method to gain exposure that is easy to use and monitoreasy to accurately measure the advertisement's reach and frequencyinexpensive in comparison to traditional advertising methodsonly (a) and (c)
- 5. Multiple ChoicePackaging is an example of which of the following marketing strategies?PriceProductPlacePromotion
- 6. Multiple ChoiceWhich of the following statements most completely defines the term 'marketing'?Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.
- 7. Multiple ChoiceWhich of the following best describes a target market?Close competitors of a businessThe people who buy a business's productsGroups that do not buy a business's productsThe individuals at whom a business's marketing strategies are aimed
- 8. Multiple ChoiceWhich of the following best describes market segmentation?Dividing a large market into a smaller sub-marketSelling goods for less than their production cost to maximise salesMaintaining long-term ties with customers to encourage repeat salesIdentifying the consumer groups most likely to buy a business's products
- 9. Multiple ChoiceMarketing managers are concerned with consumer behaviour becauseconsumers always behave in a rational and predictable manner.the way consumers behave is easily controlled by marketing strategies.the way consumers behave is always unpredictable.the way consumers respond to a business's marketing strategies has a large impact on the business's success.
- 10. Multiple ChoiceA market consists of _____ or _____ with _____ or _____ & the _____ & _____ to buy.people, organizations, money, credit, ability, willingnessbusinesses, organizations, needs, wants, ability, willingnesspeople, organizations, needs, wants, ability, willingnessproducers, consumers, needs, wants, inability, unwillingness
- 11. Multiple ChoiceWhich market segmentation method is selected when classifications of age, gender, income, or family size is utilized.BehaviorialPsychographicDemographicGeographic
- 12. Multiple ChoiceBrandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?BehaviorialPsychographicDemographicGeographic
- 13. Multiple ChoiceWhich phase of the Product life cycle is a downward turn in sales leading to the demise of a product.IntroductionGrowthMaturityDecline
- 14. Multiple ChoiceWhy might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?Because sales decline in the growth stageBecause marketing strategies are adjustedBecause competitors have entered the marketBecause production is more efficient
- 15. Multiple ChoiceWhich of the following is an unethical situation in product/service management?Travis Manufacturing uses recycled materials for its product packaging.Vincent Electronics discontinues production of a slow-moving solar calculatorThe Simpson Company embellishes the information that it places on its product labels
- 16. Multiple ChoiceWhat is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?Intermittent conversionAutomatic productionComputerized roboticsmass customization
- 17. Multiple ChoiceWhich of the following is a way that a business can extend the life cycle of an established product?promoting the product to current usersfinding new uses for the productrestricting distributionattracting customers who are innovators
- 18. Multiple ChoiceFive years after a new product has been introduced, sales begin to level off because customers are purchasingthe competitor's brand. What strategy would be most appropriate to use in this situation?take the product off the marketdo nothing, fluctuations in sales are commonmodify or update the product to renew customer interesttriple the advertising budget for the product
- 19. Multiple ChoiceWhere would Coca Cola (original) likely be placed?IntroductionGrowthMaturityDecline
- 20. Multiple ChoiceWhere would Iphone 4 likely be placed?IntroductionGrowthMaturityDecline
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