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17
questions
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1. Multiple-choice
30 seconds
1 pt
The amount a seller charges for a good or a service is ____________________.
Selling price
Cost price
2. Multiple-choice
30 seconds
1 pt
Price is important to customers because it helps them to make buying __________.
goals
decisions
3. Multiple-choice
30 seconds
1 pt
Most marketers feel that it is a good strategy to price their products according to the ______________.
way their manufacturers view their products
way their customers view their products
4. Multiple-choice
30 seconds
1 pt
Elizabeth wants to buy Marco’s used iPod. Marco is asking Elizabeth to pay him $100.00 for it. $100.00 is the iPod’s ____________ _____________.
Selling price
Cost price
5. Multiple-choice
30 seconds
1 pt
It costs a publishing company $8 to produce a paperback book. The company sells each paperback it produces for $9.99. The $1.99 difference is known as the ____________-_____.
mark-down
mark-up
6. Multiple-choice
30 seconds
1 pt
Collaborating With Other Companies (Competitors) To Set Prices For A Company’s Products
One Price Pricing
Price Fixing
7. Multiple-choice
30 seconds
1 pt
The Practice Of Selling A Product Or Service At A Very Low Price, Intending To Drive Competitors Out Of The Market
Predatory Pricing
Deceptive Pricing
8. Multiple-choice
30 seconds
1 pt
Charging different prices to similar customers in similar situations to create unfair competition
Price Discrimination
Price Fixing
9. Multiple-choice
30 seconds
1 pt
Customers are "Baited" by advertising for a product or service at a low price and that advertised product is not available. The sales person tries to switch the customer to a more expensive product.
Bait-and-switch Advertising
Deceptive Pricing
10. Multiple-choice
30 seconds
1 pt
Foreign producers offer their products to domestic consumers at lower prices than the domestic producers can afford to sell at (below market pricing).
Dumping
Dipping
11. Multiple-choice
30 seconds
1 pt
The use of False or Misleading Statements in advertising (Examples Of Deceptive Pricing Are Savings Claims, Price Comparisons, "Special" Sales, "Two-for-one" Sales, "Factory" Prices, Or "Wholesale" Prices that aren’t true)
Deceptive/False Pricing
Price Fixing
12. Multiple-choice
30 seconds
1 pt
Manufacturers try to force retailers to sell their products at certain (usually high) prices and punish the retailer by withholding merchandise or discounts if the retailer doesn’t comply
Price Discrimination
Resale Price Maintenance
13. Multiple-choice
30 seconds
1 pt
A legal pricing tactic that offers popular products at or below cost to bring customers to that retailer in hopes of selling additional items at a profit. (Many states have adopted minimum price laws to prevent retailers from selling certain goods below costs to avoid predatory pricing practices)
Loss-Trailer Pricing
Loss-Leader Pricing
14. Multiple-choice
30 seconds
1 pt
Every customer negotiates their own price (car dealerships mostly use this type of pricing)
Flexible pricing
Fixed Pricing
15. Multiple-choice
30 seconds
1 pt
Every item in that retail store is at the same price (Dollar Store)
One Price Pricing
Same Price Pricing
16. Multiple-choice
30 seconds
1 pt
Factors Affecting Selling Price
Competition, Demand, Cost of Item, Economic Conditions