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- 1. Multiple ChoiceMass market, niche market, segmented, diversified and multi-sided markets are all examples of:Customer segmentsValue propositionKey resourcesBusiness model
- 2. Multiple ChoiceThe medium through which an organization provides its value proposition to its customer segment is known as:Customer relationshipsChannelCustomer segmentsKey resources
- 3. Multiple ChoiceThe unique value the product provides over its competitors and why a customer should pick one product over another, is called:RevenueCustomer serviceValue propositionBusiness model
- 4. Multiple ChoiceShoes of Prey is a company that allows customers to design their own shoes, from style, to materials and colors. This is an example of:Dedicated personal assistance customer relationships.Co creation customer relationships.Automated service customer relationships.All the previous answers.
- 5. Multiple ChoiceThese are all types of revenue streams, EXCEPT:Asset saleValueUsage feeRenting
- 6. Multiple Choice
This image:Refers to the customer relationships and distribution channels.Refers to the distribution channels and revenue streams.Refers to the customer relationships and revenue streams.Refers to none of the previous options. - 7. Multiple ChoiceThe network of suppliers and partners who complement each other in helping the company create its value proposition are called:Customer segmentsKey resourcesKey partnersNone of the options
- 8. Multiple ChoiceThe business model canvas allows for easy, visual representation for decision makers.TrueFalse
- 9. Multiple ChoiceIn this kind of customer relationship, the company tries to provide all the tools a customer needs, so that they can service themselves, without human assistance.Co creationSelf-serviceCommunityPersonal
- 10. Multiple ChoiceCable TV companies charge a fee to its users based on the time for which they will pay in advance. This is an example of:Subscription feeLicensingAdvertisingMass market
- 11. Multiple ChoiceEvery asset that allows an enterprise to create and offer a value proposition, reach markets, maintain relationships with customer segments and earn revenues is called:Key activitiesKey resourcesKey partnersKey friends
- 12. Multiple ChoiceThese are the categories in which we can classify key partners:Strategic alliances, coopetition, joint-ventures and buyer-supplier relationships.Strategic alliances, coopetition, joint-ventures and human resources.Strategic alliances, coopetition, optimization and buyer-supplier relationships.None of the previous options.
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