Marketing Research
3 years ago
eckermak
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17 QuestionsShow answers
  • Question 1
    30 seconds
    Q. Market research is a well-organized collection and analysis of data about which
    of the following?
    answer choices
    Products/Services
    Economic and Social Influences
    Groups of people, competitors and other market factors
    Marketing, news and personal media
  • Question 2
    30 seconds
    Q. Which of the following describes a specific group of consumers to whom a
    company aims the selling of its products or services?
    answer choices
    Customer Base
    Aim Customer
    Dream Customer
    Target Customer
  • Question 3
    30 seconds
    Q. Identifying the research design is which step in the market research process?
    answer choices
    1st
    2nd
    3rd
    4th
  • Question 4
    30 seconds
    Q. Budget analysis is part of which step in the market research process?
    answer choices
    Defining the Problem
    Collecting Data
    Identifying the Research Design
    Developing the Approach 
  • Question 5
    30 seconds
    Q. Which of the following is the last step in the market research process?
    answer choices
    Collecting the Data
    Identifying the Design
    Analyzing and Interpreting the Data
    None of the Above
  • Question 6
    30 seconds
    Q. Which of the following topics within a company should NOT be addressed by
    research?
    answer choices
    Market Potential
    Employee Intelligence
    Company Image
    Market Share
  • Question 7
    30 seconds
    Q. Which level of management is most likely to recognize a problem within a
    company to be defined during the research process?
    answer choices
    Low-Level
    Middle
    Upper
    All of the Above
  • Question 8
    30 seconds
    Q. The process of sales analysis includes which of the following?
    answer choices
    Listening and selling based on customers’ needs
    Gathering and comparing sales data
    Documenting and examining sales techniques
    Understanding and using competitors’ most sold products
  • Question 9
    30 seconds
    Q. Which of the following describes the estimating of future results of sales by
    looking at current and past sales?
    answer choices
    Anticipating
    Calculating
    Envisioning
    Forecasting
  • Question 10
    30 seconds
    Q. When developing the approach, you should consider the process necessary to
    do which of the following?
    answer choices
    Prove your hypothesis
    Make the company look good
    Generate the most data possible
    Reach your marketing objective
  • Question 11
    30 seconds
    Q. Which of the following is NOT a factor to consider when developing the
    approach?
    answer choices
    Environment
    Skills analysis
    Personal analysis
    Budget analysis
  • Question 12
    30 seconds
    Q. Evaluating how much research must be done and determining who is able to
    gather it is know as which of the following?
    answer choices
    Skills analysis
    Personal analysis
    Project analysis
    Budget analysis
  • Question 13
    60 seconds
    Q. Which of the following is NOT determined when considering the environment
    factor of developing the approach?
    answer choices
    Influencing factors of the environment
    Related government regulations
    Economic environment
    None of the above
  • Question 14
    30 seconds
    Q. The overall theory does which of the following?
    answer choices
    Describes the goal of the research
    Establishes the hypothesis to prove or disprove with research
    Explains the information uncovered by the research
    Lists the methods to be used while performing research
  • Question 15
    30 seconds
    Q. Because identifying the research design takes the most amount of time, thought
    and expertise, which of the following is important to do?
    answer choices
    Hire a research designer to assist
    Set aside time for upper management assistance
    Get input from every employee in the company
    Create a plan B in case the first plan is not successful
  • Question 16
    30 seconds
    Q. Which of the following is NOT considered external data?
    answer choices
    Customer comments
    Computerized databases
    Published materials
    Syndicated services
  • Question 17
    30 seconds
    Q. In-depth interviews are ideal for researching which of the following?
    answer choices
    Topics concerning market characteristics
    Sensitive, personal and confidential topics
    Reactions to a new advertising campaign
    Straightforward, quantifiable and easy-to-explain topics
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