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- 1. Multiple ChoiceMarket research is a well-organized collection and analysis of data about which
of the following?Products/ServicesEconomic and Social InfluencesGroups of people, competitors and other market factorsMarketing, news and personal media - 2. Multiple ChoiceWhich of the following describes a specific group of consumers to whom a
company aims the selling of its products or services?Customer BaseAim CustomerDream CustomerTarget Customer - 3. Multiple ChoiceIdentifying the research design is which step in the market research process?1st2nd3rd4th
- 4. Multiple ChoiceBudget analysis is part of which step in the market research process?Defining the ProblemCollecting DataIdentifying the Research DesignDeveloping the Approach
- 5. Multiple ChoiceWhich of the following is the last step in the market research process?Collecting the DataIdentifying the DesignAnalyzing and Interpreting the DataNone of the Above
- 6. Multiple ChoiceWhich of the following topics within a company should NOT be addressed by
research?Market PotentialEmployee IntelligenceCompany ImageMarket Share - 7. Multiple ChoiceWhich level of management is most likely to recognize a problem within a
company to be defined during the research process?Low-LevelMiddleUpperAll of the Above - 8. Multiple ChoiceThe process of sales analysis includes which of the following?Listening and selling based on customers’ needsGathering and comparing sales dataDocumenting and examining sales techniquesUnderstanding and using competitors’ most sold products
- 9. Multiple ChoiceWhich of the following describes the estimating of future results of sales by
looking at current and past sales?AnticipatingCalculatingEnvisioningForecasting - 10. Multiple ChoiceWhen developing the approach, you should consider the process necessary to
do which of the following?Prove your hypothesisMake the company look goodGenerate the most data possibleReach your marketing objective - 11. Multiple ChoiceWhich of the following is NOT a factor to consider when developing the
approach?EnvironmentSkills analysisPersonal analysisBudget analysis - 12. Multiple ChoiceEvaluating how much research must be done and determining who is able to
gather it is know as which of the following?Skills analysisPersonal analysisProject analysisBudget analysis - 13. Multiple ChoiceWhich of the following is NOT determined when considering the environment
factor of developing the approach?Influencing factors of the environmentRelated government regulationsEconomic environmentNone of the above - 14. Multiple ChoiceThe overall theory does which of the following?Describes the goal of the researchEstablishes the hypothesis to prove or disprove with researchExplains the information uncovered by the researchLists the methods to be used while performing research
- 15. Multiple ChoiceBecause identifying the research design takes the most amount of time, thought
and expertise, which of the following is important to do?Hire a research designer to assistSet aside time for upper management assistanceGet input from every employee in the companyCreate a plan B in case the first plan is not successful - 16. Multiple ChoiceWhich of the following is NOT considered external data?Customer commentsComputerized databasesPublished materialsSyndicated services
- 17. Multiple ChoiceIn-depth interviews are ideal for researching which of the following?Topics concerning market characteristicsSensitive, personal and confidential topicsReactions to a new advertising campaignStraightforward, quantifiable and easy-to-explain topics
- Answer choicesTagsAnswer choicesTags