Have an account?
Skip to Content
Build your own quiz
20 questions
Show Answers
See Preview
- 1. Multiple ChoiceIdentify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.PromotionMarketing-information managementBehavioral segmentationSpecialty advertising
- 2. Multiple ChoiceThere are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketingresponsibilitiestacticsstrategiesfunctions
- 3. Multiple ChoiceGathering, accessing, synthesizing, evaluating, and disseminating data for use in making busi-ness decisions is the responsibility ofproduct/service managementmanagementmarketing-information managementproduct development
- 4. Multiple ChoiceAn effective marketing-information management function enables marketers todetermine the price of a good or servicedetermine what products customers wantselect suppliers for productscreate demand for a good or service
- 5. Multiple ChoiceWhich of the following marketing functions enables businesses to have their products in the right place at the right time:Risk managementPromotionSellingChannel management
- 6. Multiple ChoiceWhich function of marketing determines how much gross profit a business will make on a good or service?Channel managementPricingPromotionRisk management
- 7. Multiple ChoiceCommunicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.purchasingpricingplanningpromotion
- 8. Multiple ChoiceTo be successful, businesses need to set prices that cover costs andstabilize marketing dataencourage protectionismmaximize returnspur inflation
- 9. Multiple ChoiceWhich marketing function involves creating the correct product mix for a business?FinancingMarketing-information managementsellingProduct/Service management
- 10. Multiple ChoiceThe marketing function which involves the matching and satisfying of customer wants and needs with available goods or services issellingmarket researchprospectingpurchasing
- 11. Multiple ChoiceWhich marketing function involves determining where products will be sold?Channel managementServicingPromotionSelling
- 12. Multiple ChoiceIdentify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.SellingPromotionPricingPurchasing
- 13. Multiple ChoiceWhich marketing function can remind customers of items that they want to purchase?PromotionProduct/Service managementFinancingPricing
- 14. Multiple ChoiceWhich of the following is an activity in the product/service management functionCreating demand for a productForecasting what will happen in the futureInforming customers about new productsnforming customers about new products
- 15. Multiple ChoiceIn what marketing activity do businesses engage to meet the wants and needs of consumers?Product/Service managementCost-benefit analysisNational advertisingPricing
- 16. Multiple ChoiceThe marketing function that is responsible for the flow of goods or services from the producer to the customer ispurchasingproduct/service managementsellingchannel management
- 17. Multiple ChoiceA product being in great demand is a factor that might encourage businesses todecrease inventoryadjust pricescontact competitorsgather information
- 18. Multiple ChoiceMaking both buyers and sellers feel they are getting good value is part of the __________ func-tion of marketingpromotionpromotionfinancingpurchasing
- 19. Multiple ChoiceOne reason the selling function is so important is because it involvessetting high pricesdisplaying productscontact with customersfeedback from vendors
- 20. Multiple ChoiceHow does the marketing function of selling benefit society?Creates a relationship with customersHelps to increase employmentHelps to increase tradeHelps to increase trade
- Answer choicesTagsAnswer choicesTags