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- 1. Multiple ChoiceThis tactic assumes that people like to follow the crowd acting and buying like the majority. Ex: Over 2 billion served at McDonald's.SlogansBandwagonFearUnproved Assertions
- 2. Multiple ChoiceAn enthusiastic or energetic statement presented as a fact, although it's not necessarily true. It should be accepted without question, their product is the "best".Name Dropping/Testimonials/EndorsementsEuphemismsGlittering GeneralitiesUnproved Assertions
- 3. Multiple ChoiceThis is an attempt to simplify a complex situation by presenting one specific group or person as the enemyFearLoaded Words/ TransferScapegoating/ Pinpointing the EnemyBandwagon
- 4. Multiple ChoiceThis is a form of emotional appeal that takes advantage of peoples' fears to create support for a product or cause. Ex: If you don't do X then bad things will result.Logical FallaciesScientific ClaimsEgo Tripping/ Snob AppealFear
- 5. Multiple ChoiceA play on our desire to be strong, popular, beautiful, or intelligent. It might appeal to our desire for fancy things. Jewelry, expensive cars, designer clothing and accessories are often marketed this way.Ego Tripping/ Snob AppealPlain Folks AppealName CallingSlogans
- 6. Multiple ChoiceUsing words and images to appeal to your senses or to fire up your emotions; when an advertiser or politician takes common, well known symbols to promote their product. Ex: American FlagUnproved AssertionsLoaded Words/ TransferScientific ClaimsName Calling
- 7. Multiple ChoiceIn this type of propaganda the premises may be accurate but the conclusion is NOT. Ex: Part 1- Bill Clinton supports gun control. Part 2- Communist regimes have always supported gun control. Conclude- Bill Clinton is a communist.Band WagonName Dropping/ Testimonials/ EndorsementsPlain Folks AppealLogical Fallacies
- 8. Multiple ChoiceIt is the use of derogatory language or words that carry a negative connotation when describing an enemy. It often shows up often in political cartoons or writing.Glittering GeneralitiesEgo Tripping/ Snob AppealName CallingFear
- 9. Multiple ChoiceUse of a popular figure to promote a cause. "Tiger Woods eats Wheaties. That's why he's so good at golf!"Plain Folks AppealEuphemismsScientific ClaimsName Dropping/ Testimonials/ Endorsements
- 10. Multiple ChoiceAdvertisements that appeal to you by insisting they are just like you and really understand you.Unproved AssertionsBandwagonPlain Folks AppealLoaded Words/ Transfer
- 11. Multiple ChoiceUsing tests, statistics, and fake scientific sounding jargon to lend credibility to something.Logical FallaciesSlogansFearScientific Claims
- 12. Multiple ChoiceWays to simplify complex ideas or issues down to simple, catchy words and phrases that stick in people's mindsName CallingSlogansGlittering GeneralitiesPlain Folks Appeal
- 13. Multiple ChoiceAttempts to pacify the audience in order to make an unpleasant reality more palatable. Ex: instead of saying someone is short, they're vertically challenged.Glittering GeneralitiesSlogansEuphemismsName Dropping/ Testimonials/ Endorsements
- 14. Multiple ChoiceThe act of making the product appear or sound AMAZING without really providing concrete evidence why this is the case.FearLogical FallaciesGlittering GeneralitiesIt's Glittering Generalities
- 15. Multiple ChoiceSquealer informs the animals of the "readjustment" of rationsLogical FallaciesEuphemismsUnproved AssertionsGlittering Generalities
- 16. Multiple ChoiceSquealer referring to Snowball's treason: "For we now know- it is all written down in the secret documents that we have found- that in reality he was trying to lure us to our doom."BandwagonSlogansLoaded words/ TransferUnproved Assertions
- 17. Multiple ChoiceOld Major's Skull by the flagstaff or "The flag was green, Snowball explained, to represent the green fields of England, while the hoof and horn signified the future Republic of Animals..."Loaded words/ TransferName Dropping/ Testimonials/ EndorsementsPlain Folks AppealScientific Claims
- 18. Multiple Choice"If we... failed our duty, Jones would come back!...Surely, comrades, surely there is no one among you who wants to see Jones com back?"Scapegoating/ Pinpointing EnemyFearPlain Folks AppealSlogans
- 19. Multiple Choice"Milk and apples(this has been proved by science, comrades) contain substances absolutely necessary to the well-being of a pig."Logical FallaciesName CallingScientific ClaimsGlittering Generalities
- 20. Multiple Choice"Man. Man is the only real enemy we have."Scapegoating/ Pinpointing EnemyEuphemismsName CallingUnproved Assertions
- 21. Multiple Choice"Loyalty and obedience are more important than bravery."Plain Folks AppealGlittering GeneralitiesName CallingBandwagon
- 22. Multiple Choice"We will teach this miserable traitor(Snowball) that he cannot undo our work so easily."Logical FallaciesName CallingEuphemismsFear
- 23. Multiple ChoiceThe pigs working alongside the other animalsSlogansUnproved AssertionsPlain Folks AppealFear
- 24. Multiple Choice"Four legs good, two legs bad."Loaded words/ TransferName dropping/ Testimonials/ EndorsementsScientific ClaimsSlogans
- 25. Multiple ChoiceBoxer saying, "I will work harder" and "Napoleon is always right"Scientific ClaimsBandwagonEuphemismsName Dropping/ Testimonials/ Endorsements
- 26. Multiple ChoiceApples and milks are healthy brain food. The pigs need to be healthy because they are important in the planning. Therefore the pigs get the apples and milk.Loaded words/ TransferLogical FallaciesBandwagonFear
- 27. Multiple ChoiceEveryone being referred to as comrade.SlogansScientific ClaimBandwagonUnproved Assertions
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