Contests, games, and product give-aways are all examples of
personalized promotion
sales promotion
public relations
publicity
2. Multiple Choice
30 seconds
1 pt
Which of the following scenarios will most likely result in comparatively low prices?
product is highly complex and technical
supply for a product is low and demand is high
products sold at lg warehouse, little personal
service, on the outskirts of town
product has few close competitors because it is unique
3. Multiple Choice
30 seconds
1 pt
Which of the following is a function of promotion?
Advertising
budgeting for marketing activities
improving products
market research
4. Multiple Choice
30 seconds
1 pt
Product costs + operating expenses + profit =
markup
gross cost
selling price
markdown
5. Multiple Choice
30 seconds
1 pt
Which of the following would NOT generally be considered one of the marketing functions?
repairing
pricing
promotion
selling
6. Multiple Choice
30 seconds
1 pt
A key difference between advertising and publicity is that
advertising is presented through the media and publicity is not.
advertising is always positive and publicity is always negative.
advertising is personalized promotion and publicity is mass promotion
advertising is paid communication and publicity is non-paid
7. Multiple Choice
30 seconds
1 pt
In a communication path, the person or organization that has information to communicate to another person or organization is called the
receiver
sender
decoder
channeler
8. Multiple Choice
30 seconds
1 pt
Businesses that take part in a channel of distribution are known as
channel members
retailers
consumers
distributors
9. Multiple Choice
30 seconds
1 pt
Additions and improvements to a basic product are called
guarantees
warranties
brand names
product features
10. Multiple Choice
30 seconds
1 pt
Which marketing function involves communicating directly with potential customers to determine their needs?
product and service management
selling
financial analysis
pricing
11. Multiple Choice
30 seconds
1 pt
This type of marketing research study gathers information from people using a carefully planned set of questions.
experiment
observation
secondary research
survey
12. Multiple Choice
30 seconds
1 pt
Gross margin is
the amount of money available to the business after all costs and
expenses have been paid
all expenses of operating a business that are associated with a product.
the difference between the selling price and the product costs
all expenses of a reduction from the original selling pricethat are associated with a product
13. Multiple Choice
30 seconds
1 pt
Personal selling is usually done
via advertising
face-to-face with each customer
by telephone
on the Internet
14. Multiple Choice
30 seconds
1 pt
After several new product ideas have been generated, companies will most likely
determine a production procedures for the products
evaluate the ideas to determine which have the best opportunity to
succeed
develop full marketing strategies for each of them
produce a limited quantity of each product and test them to see which
are the most popular
15. Multiple Choice
30 seconds
1 pt
What are the four elements of a marketing mix?
cost, location, time, and advertising
demographics, income, supply, and demand
product, distribution, price, and promotion
consumers, manufacturers, retailers, and distributors
16. Multiple Choice
30 seconds
1 pt
Services are intangible. This means that
they have no physical form
their availability must match their demand at a specific time
they cost more than products
there will be differences in the type and quality of service provided
17. Multiple Choice
30 seconds
1 pt
The first step in the consumer decision-making process is to
make a purchase decision
recognize a need.
gather information
select and evaluate alternatives
18. Multiple Choice
30 seconds
1 pt
The most known and used type of mass promotion is
advertising
door-to-door selling
personal selling
publicity.
19. Multiple Choice
30 seconds
1 pt
To plan effective promotions, marketers must first
know what their message is
make sure they have a large advertising budget
have plenty of face-to-face meetings with customers in the target
market.
understand the communication process
20. Multiple Choice
30 seconds
1 pt
Which of the following is a direct channel of distribution?
Custom Clothiers produces men’s suits, which are sold to customers at
department stores all around the country
Smoothy Silk ice cream is manufactured at its Minnesota factory and shipped
to a grocery store in your town
Farmer Jane grows tomatoes and sells them to customers at a roadside
stand next to her farm
Wally builds ten birdhouses and sells them to Taylor at a flea market;
Taylor then sells the birdhouses to her neighbors at a yard sale the following
weekend
21. Multiple Choice
30 seconds
1 pt
Personalized promotion is the most effective and least expensive form of marketing communication.
True
False
22. Multiple Choice
30 seconds
1 pt
Not all marketing is directed at consumers.
True
False
23. Multiple Choice
30 seconds
1 pt
The first step in developing a marketing strategy is to create a marketing mix
True
False
24. Multiple Choice
30 seconds
1 pt
Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
True
False
25. Multiple Choice
30 seconds
1 pt
Businesses gain efficiency by producing large amounts of products at one time.
True
False
26. Multiple Choice
30 seconds
1 pt
Marketing activities often cost 50 percent or more of the selling price of a product or service.
True
False
27. Multiple Choice
30 seconds
1 pt
The consumer decision-making process is different for final consumers than for business consumers.
True
False
28. Multiple Choice
30 seconds
1 pt
Totally new products that have never been seen by customers are not often introduced.
True
False
29. Multiple Choice
30 seconds
1 pt
Services can be stored for later consumption.
True
False
30. Multiple Choice
30 seconds
1 pt
Studies carried out to gather new information specifically directed at a current problem is called primary marketing research.
True
False
31. Multiple Choice
30 seconds
1 pt
This type of marketing is finding solutions to problems through carefully designed studies involving consumers
distribution
research
promotion
32. Multiple Choice
30 seconds
1 pt
This market is a specific group of consumers that have similar wants and needs.
personal
strategy
target
33. Multiple Choice
30 seconds
1 pt
This type of distribution routes a product follows and the businesses involved in moving a product from the producer to the final consumer
channel
strategy
orientation
34. Multiple Choice
30 seconds
1 pt
This type of marketing considers the needs of customers when developing a marketing mix.
research
retailers
orientation
35. Multiple Choice
30 seconds
1 pt
The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization’s products and services
focus
distribution
personal
36. Multiple Choice
30 seconds
1 pt
Everything a business offers to satisfy a customer’s needs.
price
motives
product
37. Multiple Choice
30 seconds
1 pt
The reasons consumers decide what products and services to purchase are called buying what?
price
focus
motives
38. Multiple Choice
30 seconds
1 pt
This type of selling is direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs.
personal
Product
Retailers
39. Multiple Choice
30 seconds
1 pt
What is any form of communication used to inform, persuade, or remind.
motives
promotion
strategy
40. Multiple Choice
30 seconds
1 pt
In this group, a small number of consumers discuss their ideas, experiences, and opinions in a group discussion.
personal
inseparable
focus
41. Multiple Choice
30 seconds
1 pt
This type of marketing is a company’s plan that identifies how it will use marketing to achieve its goal.
strategy
target
research
42. Multiple Choice
30 seconds
1 pt
The money a customer must pay for a product or service.
target
price
product
43. Multiple Choice
30 seconds
1 pt
The final business organization in an indirect channel of distribution for consumer products.
distribution
personal
retailers
44. Multiple Choice
30 seconds
1 pt
Services are what, meaning that they are consumed at the same time they are produced.