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Ch 10 Marketing Intro To Business

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44 questions

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  • 1. Multiple Choice
    30 seconds
    1 pt
    Contests, games, and product give-aways are all examples of
    personalized promotion
    sales promotion
    public relations
    publicity
  • 2. Multiple Choice
    30 seconds
    1 pt
    Which of the following scenarios will most likely result in comparatively low prices?
    product is highly complex and technical
    supply for a product is low and demand is high
    products sold at lg warehouse, little personal service, on the outskirts of town
    product has few close competitors because it is unique
  • 3. Multiple Choice
    30 seconds
    1 pt
    Which of the following is a function of promotion?
    Advertising
    budgeting for marketing activities
    improving products
    market research
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